House cleaning ads in Wellington: NZ$11.29 a click

What a booked clean costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about NZ$334 in clicks at NZ$11.29 a click.

Cost per booked clean in Wellington is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Wellington figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the house cleaning searches are in Wellington

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Wellington, at 39.6%.

In Wellington, specific jobs has the highest click price among the counted intent groups, at NZ$14.86 a click.

Plan a month of house cleaning ads in Wellington

Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every house cleaning keyword tracked in Wellington

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched house cleaning keywords in Wellington are “house cleaning” (40 searches a month at NZ$15.99 a click), “cleaning services near me” (29 searches a month at NZ$6.79 a click), and “cleaning services” (27 searches a month at NZ$4.65 a click).

In Wellington, “end of lease cleaning” is the keyword furthest from the country median: NZ$27.79 a click, 197.5% above the NZ$9.34 median click price for house cleaning across this country's tracked cities.

In Wellington, “bond cleaning” is the least-searched of the counted keywords tracked here, at 8 searches a month.

In Wellington, 6 of the 9 counted house cleaning keywords tracked here have a recorded Google click price.

How Wellington compares in New Zealand

Over the 48 months tracked, house cleaners searches in Wellington peaked in May 2025 at 400 and were lowest in February 2023 at 120. Wellington's single latest tracked month is up 9.1% on the same month a year ago and up 60.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Wellington, the keyword changing fastest year on year is "cleaning services", down 46.7%.

• Wellington is 5th of 5 New Zealand cities by click price, the highest.
• Wellington is 4th of 6 New Zealand cities by monthly searches, among the three lowest.
• Wellington is the only city in the Wellington region in this set, so there is no same-region rank.
• Wellington's 80.0 searches a month per 100,000 people is above the country-wide rate of 57.4 for this service.
• Wellington's median house cleaning click price of NZ$11.29 is 20.9% above the country median of NZ$9.34.
• Counted searches over the last 12 months are down 23.8% on the 12 months before.
• In Wellington, searches peak in May, about 19.1% above the monthly average, and are lowest in December.

House cleaning businesses in Wellington

Stats NZ does not publish a business count for house cleaners in Wellington at this level, so this page shows none. No published industry code matches house cleaners at this geography. That is a finding about the published statistics, not about how many house cleaners work here.

Population: 209,900 (Wellington). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

House cleaning click prices in 6 countries

New Zealand is 4th of 6 countries by median house cleaning click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about house cleaning ads in Wellington

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.