House cleaning ads in Hamilton: NZ$6.77 a click

What a booked clean costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about NZ$200 in clicks at NZ$6.77 a click.

Cost per booked clean in Hamilton is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Hamilton figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the house cleaning searches are in Hamilton

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Hamilton, at 65.0%.

In Hamilton, near me has the highest click price among the counted intent groups, at NZ$9.30 a click.

Plan a month of house cleaning ads in Hamilton

Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every house cleaning keyword tracked in Hamilton

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched house cleaning keywords in Hamilton are “cleaning services” (82 searches a month at NZ$5.03 a click), “house cleaning” (33 searches a month at NZ$8.26 a click), and “cleaning services near me” (16 searches a month at NZ$9.29 a click).

In Hamilton, “deep cleaning service” is the keyword furthest from the country median: NZ$3.39 a click, 63.7% below the NZ$9.34 median click price for house cleaning across this country's tracked cities.

In Hamilton, “regular house cleaning” is the least-searched of the counted keywords tracked here, at 5 searches a month.

In Hamilton, 7 of the 9 counted house cleaning keywords tracked here have a recorded Google click price.

How Hamilton compares in New Zealand

Over the 48 months tracked, house cleaners searches in Hamilton peaked in October 2023 at 530 and were lowest in April 2023 at 90. Hamilton's single latest tracked month is down 16.7% on the same month a year ago and up 25.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Hamilton, the keyword changing fastest year on year is "regular house cleaning", up 100.0%.

• Hamilton is 2nd of 5 New Zealand cities by click price, among the three lowest.
• Hamilton is 3rd of 6 New Zealand cities by monthly searches, among the three highest.
• Hamilton is the only city in the Waikato region in this set, so there is no same-region rank.
• Hamilton's 93.3 searches a month per 100,000 people is above the country-wide rate of 57.4 for this service.
• Hamilton's median house cleaning click price of NZ$6.77 is 27.5% below the country median of NZ$9.34.
• Counted searches over the last 12 months are down 9.8% on the 12 months before.
• In Hamilton, searches peak in October, about 39.5% above the monthly average, and are lowest in December.

House cleaning businesses in Hamilton

Stats NZ does not publish a business count for house cleaners in Hamilton at this level, so this page shows none. No published industry code matches house cleaners at this geography. That is a finding about the published statistics, not about how many house cleaners work here.

Population: 189,700 (Hamilton). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

House cleaning click prices in 6 countries

New Zealand is 4th of 6 countries by median house cleaning click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about house cleaning ads in Hamilton

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.