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House cleaning ads in Tauranga: NZ$9.34 a click

A Google Ads click for a house cleaner in Tauranga costs NZ$9.34 at the search-weighted average (99 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 7.8% on the 12 months before. Prices are in NZD, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
NZ$9.34
Searches a month
99
Year on year
down 7.8%
Click cost per booked clean
NZ$276

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about NZ$276 in clicks at NZ$9.34 a click.

In Tauranga, the lowest click price on this page is near me at NZ$6.02. The highest click price on this page in Tauranga is general searches at NZ$11.92.

Cost per booked clean

What a booked clean costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about NZ$276 in clicks at NZ$9.34 a click.

Cost per booked clean in Tauranga is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Tauranga figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked clean
General searchesNZ$11.92NZ$353
Near meNZ$6.02NZ$178
Specific jobsNZ$6.81NZ$201

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the house cleaning searches are in Tauranga

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Tauranga, at 48.5%.

In Tauranga, general searches has the highest click price among the counted intent groups, at NZ$11.92 a click.

General searches

Highest click price on this page
“house cleaning”, “cleaning services”
Searches a month49, 48.5% of counted searches
Click price, weighted avgNZ$11.92
In Tauranga, 3rd of 3 niches on this page by click price, the highest.

Near me

Lowest click price on this page
“house cleaning near me”, “cleaning services near me”
Searches a month20, 19.8% of counted searches
Click price, weighted avgNZ$6.02
In Tauranga, 1st of 3 niches on this page by click price, the lowest.

Specific jobs

“end of lease cleaning”, “bond cleaning”, “deep cleaning service”, “regular house cleaning”, “spring cleaning service”
Searches a month32, 31.7% of counted searches
Click price, weighted avgNZ$6.81

Related keywords

Not counted
“office cleaning”, “carpet cleaning”
Searches a month373
Click price, weighted avgNZ$3.40
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of house cleaning ads in Tauranga

Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
107.1
Calls or forms
8.6
Booked cleans
3.6
Click cost per booked clean
NZ$276

NZ$1,000 at NZ$9.34 a click buys about 107.1 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 8.6 calls and 3.6 booked cleans, so each booked clean costs about NZ$276 in clicks.

Put in your value per clean and your margin to see whether this pays back.

Keywords

Every house cleaning keyword tracked in Tauranga

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched house cleaning keywords in Tauranga are “house cleaning” (27 searches a month at NZ$8.25 a click), “cleaning services” (22 searches a month at NZ$16.44 a click), and “deep cleaning service” (12 searches a month at NZ$7.55 a click).

In Tauranga, “bond cleaning” is the keyword furthest from the country median: NZ$1.81 a click, 80.6% below the NZ$9.34 median click price for house cleaning across this country's tracked cities.

In Tauranga, “regular house cleaning” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Tauranga, 7 of the 9 counted house cleaning keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
house cleaningGeneral searches27NZ$8.25
cleaning servicesGeneral searches22NZ$16.44
cleaning services near meNear me10NZ$6.27
house cleaning near meNear me10NZ$5.76
deep cleaning serviceSpecific jobs12NZ$7.55
bond cleaningSpecific jobs6NZ$1.81
end of lease cleaningSpecific jobs6no price
spring cleaning serviceSpecific jobs6NZ$10.35
regular house cleaningSpecific jobs2no price
carpet cleaning
Related, not counted
Related keywords363NZ$3.40
office cleaning
Related, not counted
Related keywords10no price
Ranks and trend

How Tauranga compares in New Zealand

Over the 48 months tracked, house cleaners searches in Tauranga peaked in September 2025 at 260 and were lowest in December 2025 at 60. Tauranga's single latest tracked month is down 47.1% on the same month a year ago and down 59.1% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Tauranga, the keyword changing fastest year on year is "regular house cleaning", down 50.0%.

  • Tauranga is 3rd of 5 New Zealand cities by click price, among the three lowest.
  • Tauranga is 5th of 6 New Zealand cities by monthly searches, among the three lowest.
  • Tauranga is the only city in the Bay of Plenty region in this set, so there is no same-region rank.
  • Tauranga's 61.4 searches a month per 100,000 people is above the country-wide rate of 57.4 for this service.
  • Tauranga's median house cleaning click price of NZ$9.34 is in line with the country median of NZ$9.34.
  • Counted searches over the last 12 months are down 7.8% on the 12 months before.
  • In Tauranga, searches peak in September, about 38.4% above the monthly average, and are lowest in December.
Businesses

House cleaning businesses in Tauranga

Stats NZ does not publish a business count for house cleaners in Tauranga at this level, so this page shows none. No published industry code matches house cleaners at this geography. That is a finding about the published statistics, not about how many house cleaners work here.

Population: 161,300 (Tauranga). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

House cleaning click prices in 6 countries

New Zealand is 4th of 6 countries by median house cleaning click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$1.88104.25
United KingdomUS$3.3447.125
CanadaUS$5.2543.813
New Zealand
this page's country
US$5.3857.46
AustraliaUS$8.75106.725
United StatesUS$11.7740.550

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about house cleaning ads in Tauranga

How much does a Google Ads click cost for a house cleaner in Tauranga?

NZ$9.34 a click at the search-weighted average across the counted house cleaning search terms in Tauranga (Google Ads via DataForSEO, pulled 13 October 2026). Tauranga is 3rd of 5 New Zealand cities by click price, among the three lowest.

How many people search for a house cleaner in Tauranga each month?

99 searches a month on average over the last 12 months, down 7.8% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked clean cost in clicks for house cleaners in Tauranga?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about NZ$276 in clicks at NZ$9.34 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: No industry code matching house cleaners is published at this geography level for this city. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for New Zealand, tagged by intent (general, near me, urgent and specific jobs), targeted to Tauranga with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked clean is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to NZD at the Federal Reserve H.10 September 2026 average (1 NZD = 0.5760 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Population
September 2026 monthly average
US government work

Related: House cleaning in Auckland, House cleaning in Christchurch, House cleaning in Wellington, House cleaning across New Zealand, All services in Tauranga.

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