Dentist ads in Dunedin: NZ$5.48 a click

What a booked appointment costs in clicks

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about NZ$90 in clicks at NZ$5.48 a click.

Cost per booked appointment in Dunedin is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Dunedin figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the dentist searches are in Dunedin

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Dunedin, at 48.9%.

In Dunedin, general searches has the highest click price among the counted intent groups, at NZ$7.51 a click.

Plan a month of dentist ads in Dunedin

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every dentist keyword tracked in Dunedin

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched dentist keywords in Dunedin are “dentist” (340 searches a month at NZ$7.50 a click), “dentist near me” (180 searches a month at NZ$4.50 a click), and “teeth whitening” (83 searches a month at NZ$2.17 a click).

In Dunedin, “dental implants” is the keyword furthest from the country median: NZ$0.36 a click, 94.0% below the NZ$6.01 median click price for dentist across this country's tracked cities.

In Dunedin, “kids dentist” is the least-searched of the counted keywords tracked here, at 8 searches a month.

In Dunedin, 6 of the 12 counted dentist keywords tracked here have a recorded Google click price.

How Dunedin compares in New Zealand

Over the 48 months tracked, dentists searches in Dunedin peaked in August 2025 at 1,520 and were lowest in December 2025 at 430. Dunedin's single latest tracked month is down 28.9% on the same month a year ago and up 12.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Dunedin, the keyword changing fastest year on year is "dental clinic", down 35.7%.

• Dunedin is 2nd of 6 New Zealand cities by click price, among the three lowest.
• Dunedin is 6th of 6 New Zealand cities by monthly searches, the lowest.
• Dunedin is the only city in the Otago region in this set, so there is no same-region rank.
• For this service, Dunedin sits in Otago, which is 5th of 6 regions by businesses per 10,000 people, among the three highest (an average of 8.7 businesses per 10,000 people across Otago).
• Dunedin's 574.4 searches a month per 100,000 people is below the country-wide rate of 880.7 for this service.
• Dunedin's median dentist click price of NZ$5.48 is 8.8% below the country median of NZ$6.01.
• Counted searches over the last 12 months are down 12.9% on the 12 months before.
• In Dunedin, searches peak in August, about 40.1% above the monthly average, and are lowest in December.

Dentist businesses in Dunedin

Stats NZ counts 114 businesses in this industry in Dunedin (February 2025), about 8.7 for every 10,000 people.

What is counted: geographic units, randomly rounded to base 3.

Population: 131,800 (Dunedin). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Dentist click prices in 6 countries

New Zealand is 2nd of 6 countries by median dentist click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for dentists in New Zealand

Regulator or register: Dental Council (New Zealand).

Questions people ask about dentist ads in Dunedin

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.