Dentist ads in Auckland: NZ$6.43 a click

What a booked appointment costs in clicks

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about NZ$106 in clicks at NZ$6.43 a click.

Cost per booked appointment in Auckland is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Auckland figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the dentist searches are in Auckland

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Auckland, at 40.6%.

In Auckland, general searches has the highest click price among the counted intent groups, at NZ$7.27 a click.

Plan a month of dentist ads in Auckland

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every dentist keyword tracked in Auckland

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched dentist keywords in Auckland are “dentist near me” (6,525 searches a month at NZ$6.32 a click), “dentist” (4,808 searches a month at NZ$7.64 a click), and “invisalign” (1,500 searches a month at NZ$5.07 a click).

In Auckland, “dental implants” is the keyword furthest from the country median: NZ$12.45 a click, 107.2% above the NZ$6.01 median click price for dentist across this country's tracked cities.

In Auckland, “bulk billing dentist” is the least-searched of the counted keywords tracked here, at 3 searches a month.

In Auckland, 8 of the 12 counted dentist keywords tracked here have a recorded Google click price.

How Auckland compares in New Zealand

Over the 48 months tracked, dentists searches in Auckland peaked in March 2025 at 22,320 and were lowest in December 2025 at 13,060. Auckland's single latest tracked month is down 3.5% on the same month a year ago and up 2.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Auckland, the keyword changing fastest year on year is "bulk billing dentist", up 300.0%.

• Auckland is 6th of 6 New Zealand cities by click price, the highest.
• Auckland is 1st of 6 New Zealand cities by monthly searches, the highest.
• Auckland is the only city in the Auckland region in this set, so there is no same-region rank.
• For this service, Auckland sits in Auckland, which is 1st of 6 regions by businesses per 10,000 people, the lowest (an average of 5.6 businesses per 10,000 people across Auckland).
• Auckland's 893.1 searches a month per 100,000 people is above the country-wide rate of 880.7 for this service.
• Auckland's median dentist click price of NZ$6.43 is 7.0% above the country median of NZ$6.01.
• Counted searches over the last 12 months are down 11.1% on the 12 months before.
• In Auckland, searches are fairly even through the year; the busiest month, January, is not a strong peak.

Dentist businesses in Auckland

Stats NZ counts 1,014 businesses in this industry in Auckland (February 2025), about 5.6 for every 10,000 people.

What is counted: geographic units, randomly rounded to base 3.

Population: 1,797,300 (Auckland). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Dentist click prices in 6 countries

New Zealand is 2nd of 6 countries by median dentist click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for dentists in New Zealand

Regulator or register: Dental Council (New Zealand).

Questions people ask about dentist ads in Auckland

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.