Dentist ads in Wellington: NZ$6.39 a click

What a booked appointment costs in clicks

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about NZ$105 in clicks at NZ$6.39 a click.

Cost per booked appointment in Wellington is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Wellington figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the dentist searches are in Wellington

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Wellington, at 37.0%.

In Wellington, general searches has the highest click price among the counted intent groups, at NZ$9.44 a click.

Plan a month of dentist ads in Wellington

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every dentist keyword tracked in Wellington

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched dentist keywords in Wellington are “dentist near me” (659 searches a month at NZ$5.62 a click), “dentist” (648 searches a month at NZ$9.67 a click), and “invisalign” (236 searches a month at NZ$3.14 a click).

In Wellington, “dentist” is the keyword furthest from the country median: NZ$9.67 a click, 60.9% above the NZ$6.01 median click price for dentist across this country's tracked cities.

In Wellington, “bulk billing dentist” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Wellington, 6 of the 12 counted dentist keywords tracked here have a recorded Google click price.

How Wellington compares in New Zealand

Over the 48 months tracked, dentists searches in Wellington peaked in July 2024 at 2,710 and were lowest in December 2023 at 1,480. Wellington's single latest tracked month is down 16.2% on the same month a year ago and down 6.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Wellington, the keyword changing fastest year on year is "bulk billing dentist", down 100.0%.

• Wellington is 5th of 6 New Zealand cities by click price, among the three highest.
• Wellington is 3rd of 6 New Zealand cities by monthly searches, among the three highest.
• Wellington is the only city in the Wellington region in this set, so there is no same-region rank.
• For this service, Wellington sits in Wellington, which is 6th of 6 regions by businesses per 10,000 people, the highest (an average of 8.7 businesses per 10,000 people across Wellington).
• Wellington's 898.5 searches a month per 100,000 people is above the country-wide rate of 880.7 for this service.
• Wellington's median dentist click price of NZ$6.39 is 6.3% above the country median of NZ$6.01.
• Counted searches over the last 12 months are down 10.3% on the 12 months before.
• In Wellington, searches are fairly even through the year; the busiest month, July, is not a strong peak.

Dentist businesses in Wellington

Stats NZ counts 183 businesses in this industry in Wellington (February 2025), about 8.7 for every 10,000 people.

What is counted: geographic units, randomly rounded to base 3.

Population: 209,900 (Wellington). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Dentist click prices in 6 countries

New Zealand is 2nd of 6 countries by median dentist click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for dentists in New Zealand

Regulator or register: Dental Council (New Zealand).

Questions people ask about dentist ads in Wellington

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.