Builder ads in Waterford: €0.63 a click
A Google Ads click for a renovation builder in Waterford costs €0.63 at the search-weighted average (49 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 10.6% on the 12 months before. Prices are in EUR, converted from US$ at the Federal Reserve H.10 September 2026 average.
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about €19 in clicks at €0.63 a click.
What a booked job costs in clicks
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about €19 in clicks at €0.63 a click.
Cost per booked job in Waterford is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Waterford figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked job |
|---|---|---|
| Specific jobs | €0.63 | €19 |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the builder searches are in Waterford
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
Specific jobs are the largest share of counted search volume in Waterford, at 80.0%.
In Waterford, specific jobs has the highest click price among the counted intent groups, at €0.63 a click.
General searches
Near me
Specific jobs
Related keywords
Not countedPlan a month of builder ads in Waterford
Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
€1,000 at €0.63 a click buys about 1,587.3 clicks a month.
If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 127.8 calls and 53.7 booked jobs, so each booked job costs about €19 in clicks.
Put in your value per job and your margin to see whether this pays back.
Every builder keyword tracked in Waterford
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched builder keywords in Waterford are “bathroom renovation” (10 searches a month with no Google click price), “house extensions” (10 searches a month with no Google click price), and “home renovations” (8 searches a month at €0.63 a click).
In Waterford, “renovation builder” is the least-searched of the counted keywords tracked here, at 1 search a month.
In Waterford, 1 of the 9 counted builder keywords tracked here has a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| home builder | General searches | 3 | no price |
| renovation builder | General searches | 1 | no price |
| builders near me | Near me | 6 | no price |
| bathroom renovation | Specific jobs | 10 | no price |
| house extensions | Specific jobs | 10 | no price |
| home renovations | Specific jobs | 8 | €0.63 |
| kitchen renovation | Specific jobs | 6 | no price |
| home extensions | Specific jobs | 4 | no price |
| custom home builder | Specific jobs | 2 | no price |
| new home builder Related, not counted | Related keywords | 2 | no price |
How Waterford compares in Ireland
Over the 48 months tracked, renovation builders searches in Waterford peaked in February 2024 at 110 and were lowest in October 2024 at 30. Waterford's single latest tracked month is down 16.7% on the same month a year ago and up 25.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Waterford, the keyword changing fastest year on year is "renovation builder", down 50.0%.
- Waterford is 1st of 5 Ireland cities by click price, the lowest.
- Waterford is 5th of 5 Ireland cities by monthly searches, the lowest.
- Waterford is the only city in County Waterford in this set, so there is no same-county rank.
- Waterford's 81.6 searches a month per 100,000 people is below the country-wide rate of 85.8 for this service.
- Waterford's median builder click price of €0.63 is 73.8% below the country median of €2.40.
- Counted searches over the last 12 months are down 10.6% on the 12 months before.
- In Waterford, searches peak in March, about 20.8% above the monthly average, and are lowest in July.
Builder businesses in Waterford
The Central Statistics Office does not publish a business count for renovation builders in Waterford at this level, so this page shows none. It publishes business counts at this level only for broad industry sections, which mix renovation builders with other businesses. That is a finding about the published statistics, not about how many renovation builders work here.
Population: 60,079 (Waterford city and suburbs, Counties Waterford & Kilkenny). Source: CSO Census 2022, city and suburbs population (data.cso.ie).
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Builder click prices in 6 countries
Ireland is 1st of 6 countries by median builder click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland this page's country | US$2.76 | 85.8 | 5 |
| United Kingdom | US$4.38 | 53.2 | 25 |
| Australia | US$6.72 | 155.4 | 25 |
| New Zealand | US$7.21 | 91.3 | 6 |
| Canada | US$9.31 | 83.8 | 13 |
| United States | US$18.50 | 75.9 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Questions people ask about builder ads in Waterford
How much does a Google Ads click cost for a renovation builder in Waterford?
€0.63 a click at the search-weighted average across the counted builder search terms in Waterford (Google Ads via DataForSEO, pulled 13 October 2026). Waterford is 1st of 5 Ireland cities by click price, the lowest.
How many people search for a renovation builder in Waterford each month?
49 searches a month on average over the last 12 months, down 10.6% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).
What does a booked job cost in clicks for renovation builders in Waterford?
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about €19 in clicks at €0.63 a click.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: CSO publishes county counts only at NACE section level. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.
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Method
Search terms: a fixed keyword set per service for Ireland, tagged by intent (general, near me, urgent and specific jobs), targeted to Waterford with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
DataForSEO reports click prices in US$; they convert to EUR at the Federal Reserve H.10 September 2026 average (1 EUR = 1.1505 US$).
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | Licence |
|---|---|
DataForSEO, retrieved 13 October 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Home & Home Improvement | Published benchmark, cited |
US/Canada benchmark booking rate, trades | Published benchmark, cited |
Population | |
September 2026 monthly average | US government work |
Related: Builder in Dublin, Builder in Cork, Builder in Limerick, Builder across Ireland, All services in Waterford.