Builder ads in Dublin: €4.40 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about €130 in clicks at €4.40 a click.

Cost per booked job in Dublin is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Dublin figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the builder searches are in Dublin

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Dublin, at 76.4%.

In Dublin, specific jobs has the highest click price among the counted intent groups, at €4.58 a click.

Plan a month of builder ads in Dublin

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every builder keyword tracked in Dublin

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched builder keywords in Dublin are “bathroom renovation” (424 searches a month at €5.98 a click), “builders near me” (228 searches a month at €3.70 a click), and “house extensions” (156 searches a month at €3.17 a click).

In Dublin, “bathroom renovation” is the keyword furthest from the country median: €5.98 a click, 149.2% above the €2.40 median click price for builder across this country's tracked cities.

In Dublin, “renovation builder” is the least-searched of the counted keywords tracked here, at 10 searches a month.

In Dublin, 6 of the 9 counted builder keywords tracked here have a recorded Google click price.

How Dublin compares in Ireland

Over the 48 months tracked, renovation builders searches in Dublin peaked in January 2024 at 2,540 and were lowest in December 2022 at 590. Dublin's single latest tracked month is down 23.8% on the same month a year ago and down 26.7% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Dublin, the keyword changing fastest year on year is "house extensions", down 43.8%.

• Dublin is 5th of 5 Ireland cities by click price, the highest.
• Dublin is 1st of 5 Ireland cities by monthly searches, the highest.
• Dublin is the only city in County Dublin in this set, so there is no same-county rank.
• Dublin's 92.5 searches a month per 100,000 people is above the country-wide rate of 85.8 for this service.
• Dublin's median builder click price of €4.40 is 83.3% above the country median of €2.40.
• Counted searches over the last 12 months are down 20.8% on the 12 months before.
• In Dublin, searches peak in January, about 43.5% above the monthly average, and are lowest in December.

Builder businesses in Dublin

The Central Statistics Office does not publish a business count for renovation builders in Dublin at this level, so this page shows none. It publishes business counts at this level only for broad industry sections, which mix renovation builders with other businesses. That is a finding about the published statistics, not about how many renovation builders work here.

Population: 1,263,219 (Dublin city and suburbs, Counties Dublin & Meath). Source: CSO Census 2022, city and suburbs population (data.cso.ie).

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Builder click prices in 6 countries

Ireland is 1st of 6 countries by median builder click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about builder ads in Dublin

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.