Vet ads in London: C$4.01 a click

What a booked appointment costs in clicks

At a lead rate of 16.22% of clicks (calls and forms; US benchmark, LocaliQ 2026, Animals & Pets) and a booking rate of 22% of calls (US/Canada benchmark, Patient Prism - Veterinary Patient Access Report 2025), a booked appointment costs about C$112 in clicks at C$4.01 a click.

Cost per booked appointment in London is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not London figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the vet searches are in London

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in London, at 41.0%.

In London, urgent has the highest click price among the counted intent groups, at C$4.70 a click.

An urgent search (“emergency vet”) costs C$4.83 a click, against C$3.72 for “vet”.

Plan a month of vet ads in London

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every vet keyword tracked in London

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched vet keywords in London are “vet near me” (1,215 searches a month at C$4.61 a click), “vet” (942 searches a month at C$3.72 a click), and “animal hospital” (261 searches a month at C$2.38 a click).

In London, “cat vet” is the keyword furthest from the country median: C$0.96 a click, 80.4% below the C$4.89 median click price for vet across this country's tracked cities.

In London, “dog desexing” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In London, 9 of the 12 counted vet keywords tracked here have a recorded Google click price.

How London compares in Canada

Over the 48 months tracked, vets searches in London peaked in September 2023 at 5,640 and were lowest in February 2026 at 2,260. London's single latest tracked month is down 12.0% on the same month a year ago and down 22.7% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In London, the keyword changing fastest year on year is "cat vet", up 72.2%.

• London is 3rd of 13 Canada cities by click price, among the three lowest.
• London is 8th of 13 Canada cities by monthly searches, mid-table.
• London is 3rd of 7 Ontario cities by click price, among the three lowest.
• London is 4th of 7 Ontario cities by monthly searches, mid-table.
• London logs 468.4 searches a month for every 100,000 people, more than the 464.7 logged by Ottawa, the nearest-ranked city in the same province.
• London's 468.4 searches a month per 100,000 people is above the country-wide rate of 390.5 for this service.
• London's median vet click price of C$4.01 is 18.0% below the country median of C$4.89.
• Counted searches over the last 12 months are down 21.3% on the 12 months before.
• In London, searches are fairly even through the year; the busiest month, September, is not a strong peak.

Vet businesses in London

Statistics Canada does not publish a business count for vets in London at this level, so this page shows none. It publishes counts for London only for broader industry groups, which mix vets with other businesses. That is a finding about the published statistics, not about how many vets work here.

Population: 633,002 (London (CMA), Ontario). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Vet click prices in 6 countries

Canada is 5th of 6 countries by median vet click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about vet ads in London

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.