Vet ads in Toronto: C$6.30 a click

What a booked appointment costs in clicks

At a lead rate of 16.22% of clicks (calls and forms; US benchmark, LocaliQ 2026, Animals & Pets) and a booking rate of 22% of calls (US/Canada benchmark, Patient Prism - Veterinary Patient Access Report 2025), a booked appointment costs about C$177 in clicks at C$6.30 a click.

Cost per booked appointment in Toronto is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Toronto figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the vet searches are in Toronto

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Toronto, at 44.4%.

In Toronto, specific jobs has the highest click price among the counted intent groups, at C$7.69 a click.

An urgent search (“emergency vet”) costs C$6.71 a click, against C$7.10 for “vet”.

Plan a month of vet ads in Toronto

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every vet keyword tracked in Toronto

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched vet keywords in Toronto are “vet near me” (11,550 searches a month at C$6.04 a click), “vet” (7,933 searches a month at C$7.10 a click), and “animal hospital” (1,992 searches a month at C$7.71 a click).

In Toronto, “puppy vaccination” is the keyword furthest from the country median: C$24.49 a click, 400.8% above the C$4.89 median click price for vet across this country's tracked cities.

In Toronto, “dog desexing” is the least-searched of the counted keywords tracked here, at 10 searches a month.

In Toronto, 11 of the 12 counted vet keywords tracked here have a recorded Google click price.

How Toronto compares in Canada

Over the 48 months tracked, vets searches in Toronto peaked in August 2023 at 44,370 and were lowest in December 2025 at 21,400. Toronto's single latest tracked month is up 7.8% on the same month a year ago and down 8.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Toronto, the keyword changing fastest year on year is "cat vet", up 95.2%.

• Toronto is 11th of 13 Canada cities by click price, among the three highest.
• Toronto is 1st of 13 Canada cities by monthly searches, the highest.
• Toronto is 7th of 7 Ontario cities by click price, the highest.
• Toronto is 1st of 7 Ontario cities by monthly searches, the highest.
• Toronto logs 366.3 searches a month for every 100,000 people, fewer than the 407.1 logged by Hamilton, the nearest-ranked city in the same province.
• Toronto's 366.3 searches a month per 100,000 people is below the country-wide rate of 390.5 for this service.
• Toronto's median vet click price of C$6.30 is 28.8% above the country median of C$4.89.
• Counted searches over the last 12 months are down 15.0% on the 12 months before.
• In Toronto, searches are fairly even through the year; the busiest month, March, is not a strong peak.

Vet businesses in Toronto

Statistics Canada does not publish a business count for vets in Toronto at this level, so this page shows none. It publishes counts for Toronto only for broader industry groups, which mix vets with other businesses. That is a finding about the published statistics, not about how many vets work here.

Population: 7,108,874 (Toronto (CMA), Ontario). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Vet click prices in 6 countries

Canada is 5th of 6 countries by median vet click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about vet ads in Toronto

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.