Pest control ads in Toronto: C$8.10 a click

What a booked treatment costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about C$240 in clicks at C$8.10 a click.

Cost per booked treatment in Toronto is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Toronto figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the pest control searches are in Toronto

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Toronto, at 46.1%.

In Toronto, urgent has the highest click price among the counted intent groups, at C$21.72 a click.

An urgent search (“emergency pest control”) costs C$30.61 a click, against C$7.95 for “pest control”.

Plan a month of pest control ads in Toronto

Put in your own value per treatment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every pest control keyword tracked in Toronto

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched pest control keywords in Toronto are “pest control” (2,100 searches a month at C$7.95 a click), “pest control near me” (1,907 searches a month at C$7.99 a click), and “rodent control” (172 searches a month at C$7.27 a click).

In Toronto, “emergency pest control” is the keyword furthest from the country median: C$30.61 a click, 288.5% above the C$7.88 median click price for pest control across this country's tracked cities.

In Toronto, “pre-purchase pest inspection” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Toronto, 8 of the 11 counted pest control keywords tracked here have a recorded Google click price.

How Toronto compares in Canada

Over the 48 months tracked, pest controllers searches in Toronto peaked in December 2025 at 5,700 and were lowest in December 2023 at 2,580. Toronto's single latest tracked month is up 6.9% on the same month a year ago and down 1.1% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Toronto, the keyword changing fastest year on year is "termite inspection", up 818.8%.

• Toronto is 9th of 13 Canada cities by click price, mid-table.
• Toronto is 1st of 13 Canada cities by monthly searches, the highest.
• Toronto is 5th of 7 Ontario cities by click price, among the three highest.
• Toronto is 1st of 7 Ontario cities by monthly searches, the highest.
• Toronto logs 64.1 searches a month for every 100,000 people, fewer than the 67.8 logged by Ottawa, the nearest-ranked city in the same province.
• Toronto's 64.1 searches a month per 100,000 people is above the country-wide rate of 57.6 for this service.
• Toronto's median pest control click price of C$8.10 is 2.8% above the country median of C$7.88.
• Counted searches over the last 12 months are up 4.5% on the 12 months before.
• In Toronto, searches peak in August, about 20.0% above the monthly average, and are lowest in February.

Pest control businesses in Toronto

Statistics Canada does not publish a business count for pest controllers in Toronto at this level, so this page shows none. It publishes counts for Toronto only for broader industry groups, which mix pest controllers with other businesses. That is a finding about the published statistics, not about how many pest controllers work here.

Population: 7,108,874 (Toronto (CMA), Ontario). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Pest control click prices in 6 countries

Canada is 4th of 6 countries by median pest control click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about pest control ads in Toronto

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.