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Pest control ads in Hamilton: C$10.55 a click

A Google Ads click for a pest controller in Hamilton costs C$10.55 at the search-weighted average (643 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 25.8% on the 12 months before. Prices are in CAD, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
C$10.55
Searches a month
643
Year on year
down 25.8%
Click cost per booked treatment
C$312

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about C$312 in clicks at C$10.55 a click.

In Hamilton, the lowest click price on this page is specific jobs at C$1.94. The highest click price on this page in Hamilton is near me at C$13.01.

Cost per booked treatment

What a booked treatment costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about C$312 in clicks at C$10.55 a click.

Cost per booked treatment in Hamilton is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Hamilton figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked treatment
General searchesC$9.38C$277
Near meC$13.01C$385
UrgentC$12.79C$378
Specific jobsC$1.94C$57

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the pest control searches are in Hamilton

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Hamilton, at 42.3%.

In Hamilton, near me has the highest click price among the counted intent groups, at C$13.01 a click.

An urgent search (“emergency pest control”) costs C$15.90 a click, against C$9.38 for “pest control”.

General searches

“pest control”
Searches a month272, 42.3% of counted searches
Click price, weighted avgC$9.38

Near me

Highest click price on this page
“pest control near me”
Searches a month266, 41.4% of counted searches
Click price, weighted avgC$13.01
In Hamilton, 4th of 4 niches on this page by click price, the highest.

Urgent

“termite treatment”, “emergency pest control”
Searches a month19, 3.0% of counted searches
Click price, weighted avgC$12.79

Specific jobs

Lowest click price on this page
“pest inspection”, “termite inspection”, “cockroach treatment”, “rodent control”, “spider control”, “ant treatment”, “pre-purchase pest inspection”
Searches a month86, 13.4% of counted searches
Click price, weighted avgC$1.94
In Hamilton, 1st of 4 niches on this page by click price, the lowest.

Related keywords

Not counted
“fumigation”
Searches a month42
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of pest control ads in Hamilton

Put in your own value per treatment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
94.8
Calls or forms
7.6
Booked treatments
3.2
Click cost per booked treatment
C$312

C$1,000 at C$10.55 a click buys about 94.8 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 7.6 calls and 3.2 booked treatments, so each booked treatment costs about C$312 in clicks.

Put in your value per treatment and your margin to see whether this pays back.

Keywords

Every pest control keyword tracked in Hamilton

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched pest control keywords in Hamilton are “pest control” (272 searches a month at C$9.38 a click), “pest control near me” (266 searches a month at C$13.01 a click), and “rodent control” (32 searches a month at C$0.27 a click).

In Hamilton, “emergency pest control” is the keyword furthest from the country median: C$15.90 a click, 101.8% above the C$7.88 median click price for pest control across this country's tracked cities.

In Hamilton, “pest inspection” is the least-searched of the counted keywords tracked here, at 6 searches a month.

In Hamilton, 6 of the 11 counted pest control keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
pest controlGeneral searches272C$9.38
pest control near meNear me266C$13.01
termite treatmentUrgent10C$9.99
emergency pest controlUrgent9C$15.90
rodent controlSpecific jobs32C$0.27
spider controlSpecific jobs17no price
cockroach treatmentSpecific jobs12C$6.40
termite inspectionSpecific jobs12no price
ant treatmentSpecific jobs7no price
pest inspectionSpecific jobs6no price
pre-purchase pest inspectionSpecific jobsnoneno price
fumigation
Related, not counted
Related keywords42no price
Ranks and trend

How Hamilton compares in Canada

Over the 48 months tracked, pest controllers searches in Hamilton peaked in May 2025 at 1,550 and were lowest in March 2026 at 440. Hamilton's single latest tracked month is down 29.1% on the same month a year ago and down 37.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Hamilton, the keyword changing fastest year on year is "termite inspection", up 150.0%.

  • Hamilton is 11th of 13 Canada cities by click price, among the three highest.
  • Hamilton is 6th of 13 Canada cities by monthly searches, mid-table.
  • Hamilton is 6th of 7 Ontario cities by click price, among the three highest.
  • Hamilton is 3rd of 7 Ontario cities by monthly searches, among the three highest.
  • Hamilton logs 73.8 searches a month for every 100,000 people, fewer than the 74.1 logged by London, the nearest-ranked city in the same province.
  • Hamilton's 73.8 searches a month per 100,000 people is above the country-wide rate of 57.6 for this service.
  • Hamilton's median pest control click price of C$10.55 is 33.9% above the country median of C$7.88.
  • Counted searches over the last 12 months are down 25.8% on the 12 months before.
  • In Hamilton, searches peak in May, about 26.9% above the monthly average, and are lowest in March.
Businesses

Pest control businesses in Hamilton

Statistics Canada does not publish a business count for pest controllers in Hamilton at this level, so this page shows none. It publishes counts for Hamilton only for broader industry groups, which mix pest controllers with other businesses. That is a finding about the published statistics, not about how many pest controllers work here.

Population: 871,143 (Hamilton (CMA), Ontario). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Pest control click prices in 6 countries

Canada is 4th of 6 countries by median pest control click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$3.5988.55
New ZealandUS$5.0274.56
United KingdomUS$5.0957.625
Canada
this page's country
US$5.6457.613
AustraliaUS$11.76168.125
United StatesUS$33.0554.450

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about pest control ads in Hamilton

How much does a Google Ads click cost for a pest controller in Hamilton?

C$10.55 a click at the search-weighted average across the counted pest control search terms in Hamilton (Google Ads via DataForSEO, pulled 13 October 2026). Hamilton is 11th of 13 Canada cities by click price, among the three highest.

How many people search for a pest controller in Hamilton each month?

643 searches a month on average over the last 12 months, down 25.8% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked treatment cost in clicks for pest controllers in Hamilton?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about C$312 in clicks at C$10.55 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: StatCan publishes CMA/CSD-level business counts (table 33-10-1016-01) to 4-digit NAICS only (verified: max classificationCode length 4 across all 445 members). NAICS 561710 shares its 4-digit group 5617 with other 6-digit codes, so the 6-digit figure cannot be isolated at CMA geography without silently substituting the coarser group. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for Canada, tagged by intent (general, near me, urgent and specific jobs), targeted to Hamilton with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked treatment is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to CAD at the Federal Reserve H.10 September 2026 average (1 CAD = 0.7157 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Population
September 2026 monthly average
US government work

Related: Pest control in Toronto, Pest control in Ottawa, Pest control in Kitchener, Pest control across Canada, All services in Hamilton.

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