Pest control ads in Ottawa: C$7.88 a click

What a booked treatment costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about C$233 in clicks at C$7.88 a click.

Cost per booked treatment in Ottawa is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Ottawa figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the pest control searches are in Ottawa

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Ottawa, at 46.9%.

In Ottawa, near me has the highest click price among the counted intent groups, at C$10.14 a click.

Plan a month of pest control ads in Ottawa

Put in your own value per treatment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every pest control keyword tracked in Ottawa

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched pest control keywords in Ottawa are “pest control” (422 searches a month at C$6.87 a click), “pest control near me” (316 searches a month at C$10.14 a click), and “rodent control” (52 searches a month at C$4.47 a click).

In Ottawa, “pest inspection” is the keyword furthest from the country median: C$40.81 a click, 417.9% above the C$7.88 median click price for pest control across this country's tracked cities.

In Ottawa, “emergency pest control” is the least-searched of the counted keywords tracked here, at 8 searches a month.

In Ottawa, 7 of the 11 counted pest control keywords tracked here have a recorded Google click price.

How Ottawa compares in Canada

Over the 48 months tracked, pest controllers searches in Ottawa peaked in August 2026 at 1,570 and were lowest in November 2025 at 600. Ottawa's single latest tracked month is up 41.4% on the same month a year ago and up 13.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Ottawa, the keyword changing fastest year on year is "termite inspection", up 210.0%.

• Ottawa is 7th of 13 Canada cities by click price, mid-table.
• Ottawa is 4th of 13 Canada cities by monthly searches, mid-table.
• Ottawa is 3rd of 7 Ontario cities by click price, among the three lowest.
• Ottawa is 2nd of 7 Ontario cities by monthly searches, among the three highest.
• Ottawa logs 67.8 searches a month for every 100,000 people, fewer than the 73.8 logged by Hamilton, the nearest-ranked city in the same province.
• Ottawa's 67.8 searches a month per 100,000 people is above the country-wide rate of 57.6 for this service.
• Ottawa's median pest control click price of C$7.88 is in line with the country median of C$7.88.
• Counted searches over the last 12 months are down 20.1% on the 12 months before.
• In Ottawa, searches peak in August, about 28.1% above the monthly average, and are lowest in February.

Pest control businesses in Ottawa

Statistics Canada does not publish a business count for pest controllers in Ottawa at this level, so this page shows none. It publishes counts for Ottawa only for broader industry groups, which mix pest controllers with other businesses. That is a finding about the published statistics, not about how many pest controllers work here.

Population: 1,325,788 (Ottawa - Gatineau (CMA), Ontario part, Ontario). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Pest control click prices in 6 countries

Canada is 4th of 6 countries by median pest control click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about pest control ads in Ottawa

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.