Mortgage broker ads in Victoria: C$15.32 a click
A Google Ads click for a mortgage broker in Victoria costs C$15.32 at the search-weighted average (209 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 23.7% on the 12 months before. Prices are in CAD, converted from US$ at the Federal Reserve H.10 September 2026 average.
There is a sourced lead rate for mortgage broker (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked loan. Put in your own booking rate in the planner below to see it.
In Victoria, the lowest click price on this page is near me at C$7.41. The highest click price on this page in Victoria is general searches at C$18.05.
What a booked loan costs in clicks
There is a sourced lead rate for mortgage broker (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked loan. Put in your own booking rate in the planner below to see it.
Cost per booked loan in Victoria is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Victoria figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked loan |
|---|---|---|
| General searches | C$18.05 | put in your rates |
| Near me | C$7.41 | put in your rates |
| Specific jobs | C$12.92 | put in your rates |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the mortgage broker searches are in Victoria
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
General searches are the largest share of counted search volume in Victoria, at 69.9%.
In Victoria, general searches has the highest click price among the counted intent groups, at C$18.05 a click.
General searches
Highest click price on this pageNear me
Lowest click price on this pageSpecific jobs
Plan a month of mortgage broker ads in Victoria
Put in your own value per loan and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
C$1,000 at C$15.32 a click buys about 65.3 clicks a month.
Put in your call and booking rates to see how many booked loans this buys.
Put in your value per loan and your margin to see whether this pays back.
Every mortgage broker keyword tracked in Victoria
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched mortgage broker keywords in Victoria are “mortgage broker” (146 searches a month at C$18.05 a click), “mortgage broker near me” (49 searches a month at C$7.41 a click), and “mortgage broker fees” (9 searches a month with no Google click price).
In Victoria, “mortgage broker near me” is the keyword furthest from the country median: C$7.41 a click, 58.3% below the C$17.76 median click price for mortgage broker across this country's tracked cities.
In Victoria, “construction loan broker” is the least-searched of the counted keywords tracked here, at 0 searches a month.
In Victoria, 3 of the 5 counted mortgage broker keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| mortgage broker | General searches | 146 | C$18.05 |
| mortgage broker near me | Near me | 49 | C$7.41 |
| mortgage broker fees | Specific jobs | 9 | no price |
| investment property loan | Specific jobs | 5 | C$12.92 |
| construction loan broker | Specific jobs | 0 | no price |
How Victoria compares in Canada
Over the 48 months tracked, mortgage brokers searches in Victoria peaked in March 2025 at 570 and were lowest in June 2026 at 140. Victoria's single latest tracked month is up 37.5% on the same month a year ago and up 37.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Victoria, the keyword changing fastest year on year is "investment property loan", up 50.0%.
- Victoria is 3rd of 13 Canada cities by click price, among the three lowest.
- Victoria is 11th of 13 Canada cities by monthly searches, among the three lowest.
- Victoria is 1st of 2 British Columbia cities by click price, the lowest.
- Victoria is 2nd of 2 British Columbia cities by monthly searches, the lowest.
- Victoria logs 47.0 searches a month for every 100,000 people, more than the 25.8 logged by Vancouver, the nearest-ranked city in the same province.
- Victoria's 47.0 searches a month per 100,000 people is above the country-wide rate of 44.3 for this service.
- Victoria's median mortgage broker click price of C$15.32 is 13.7% below the country median of C$17.76.
- Counted searches over the last 12 months are down 23.7% on the 12 months before.
- In Victoria, searches peak in March, about 33.2% above the monthly average, and are lowest in December.
Mortgage broker businesses in Victoria
Statistics Canada does not publish a business count for mortgage brokers in Victoria at this level, so this page shows none. It publishes counts for Victoria only for broader industry groups, which mix mortgage brokers with other businesses. That is a finding about the published statistics, not about how many mortgage brokers work here.
Population: 445,090 (Victoria (CMA), British Columbia). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Mortgage broker click prices in 6 countries
Canada is 3rd of 6 countries by median mortgage broker click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$9.48 | 96.7 | 5 |
| New Zealand | US$12.21 | 97.6 | 6 |
| Canada this page's country | US$12.71 | 44.3 | 13 |
| Australia | US$19.96 | 140.9 | 25 |
| United Kingdom | US$20.61 | 34.1 | 25 |
| United States | US$24.02 | 20.9 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Rules for mortgage brokers in Canada
Licensing is set by each province or territory.
Questions people ask about mortgage broker ads in Victoria
How much does a Google Ads click cost for a mortgage broker in Victoria?
C$15.32 a click at the search-weighted average across the counted mortgage broker search terms in Victoria (Google Ads via DataForSEO, pulled 13 October 2026). Victoria is 3rd of 13 Canada cities by click price, among the three lowest.
How many people search for a mortgage broker in Victoria each month?
209 searches a month on average over the last 12 months, down 23.7% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).
What does a booked loan cost in clicks for mortgage brokers in Victoria?
There is a sourced lead rate for mortgage broker (2.64% of clicks call or fill a form; US benchmark, LocaliQ 2026, Finance & Insurance) but no sourced booking rate, so this page prints no cost per booked loan. Put in your own booking rate in the planner below to see it.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: StatCan publishes CMA/CSD-level business counts (table 33-10-1016-01) to 4-digit NAICS only (verified: max classificationCode length 4 across all 445 members). NAICS 522321 shares its 4-digit group 5223 with other 6-digit codes, so the 6-digit figure cannot be isolated at CMA geography without silently substituting the coarser group. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.
Want someone to read your account against these numbers?
A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.
Method
Search terms: a fixed keyword set per service for Canada, tagged by intent (general, near me, urgent and specific jobs), targeted to Victoria with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked loan is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
DataForSEO reports click prices in US$; they convert to CAD at the Federal Reserve H.10 September 2026 average (1 CAD = 0.7157 US$).
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | Licence |
|---|---|
DataForSEO, retrieved 13 October 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Finance & Insurance | Published benchmark, cited |
Population | |
September 2026 monthly average | US government work |
Related: Mortgage broker in Vancouver, Mortgage broker in Toronto, Mortgage broker in Calgary, Mortgage broker across Canada, All services in Victoria.
