General Contractor ads in Oshawa: C$13.01 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$385 in clicks at C$13.01 a click.

Cost per booked job in Oshawa is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Oshawa figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the general contractor searches are in Oshawa

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Oshawa, at 59.6%.

In Oshawa, near me has the highest click price among the counted intent groups, at C$17.73 a click.

Plan a month of general contractor ads in Oshawa

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every general contractor keyword tracked in Oshawa

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched general contractor keywords in Oshawa are “bathroom renovation” (52 searches a month at C$8.87 a click), “general contractors near me” (48 searches a month at C$17.73 a click), and “general contractor” (37 searches a month with no Google click price).

In Oshawa, “basement renovation” is the keyword furthest from the country median: C$22.37 a click, 71.9% above the C$13.01 median click price for general contractor across this country's tracked cities.

In Oshawa, “whole home renovation” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Oshawa, 4 of the 11 counted general contractor keywords tracked here have a recorded Google click price.

How Oshawa compares in Canada

Over the 48 months tracked, general contractors searches in Oshawa peaked in July 2024 at 1,060 and were lowest in December 2025 at 160. Oshawa's single latest tracked month is down 33.3% on the same month a year ago and down 77.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Oshawa, the keyword changing fastest year on year is "whole home renovation", down 50.0%.

• Oshawa is 7th of 13 Canada cities by click price, mid-table.
• Oshawa is 11th of 13 Canada cities by monthly searches, among the three lowest.
• Oshawa is 3rd of 7 Ontario cities by click price, among the three lowest.
• Oshawa is 6th of 7 Ontario cities by monthly searches, among the three lowest.
• Oshawa logs 56.7 searches a month for every 100,000 people, fewer than the 56.9 logged by Windsor, the nearest-ranked city in the same province.
• Oshawa's 56.7 searches a month per 100,000 people is below the country-wide rate of 83.8 for this service.
• Oshawa's median general contractor click price of C$13.01 is in line with the country median of C$13.01.
• Counted searches over the last 12 months are down 30.1% on the 12 months before.
• In Oshawa, searches peak in July, about 30.6% above the monthly average, and are lowest in December.

General contractor businesses in Oshawa

Statistics Canada does not publish a business count for general contractors in Oshawa at this level, so this page shows none. No published industry code matches general contractors at this geography. That is a finding about the published statistics, not about how many general contractors work here.

Population: 493,441 (Oshawa (CMA), Ontario). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

General contractor click prices in 6 countries

Canada is 5th of 6 countries by median general contractor click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for general contractors in Canada

Licensing is set by each province or territory. General-contractor licensing or registration varies by province; several provinces have no licence requirement at all.

Questions people ask about general contractor ads in Oshawa

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.