General Contractor ads in Toronto: C$14.28 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$422 in clicks at C$14.28 a click.

Cost per booked job in Toronto is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Toronto figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the general contractor searches are in Toronto

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Toronto, at 63.2%.

In Toronto, specific jobs has the highest click price among the counted intent groups, at C$16.50 a click.

Plan a month of general contractor ads in Toronto

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every general contractor keyword tracked in Toronto

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched general contractor keywords in Toronto are “bathroom renovation” (1,208 searches a month at C$14.29 a click), “home renovations” (922 searches a month at C$15.68 a click), and “home renovator” (922 searches a month at C$15.68 a click).

In Toronto, “home additions” is the keyword furthest from the country median: C$37.22 a click, 186.1% above the C$13.01 median click price for general contractor across this country's tracked cities.

In Toronto, “home extensions” is the least-searched of the counted keywords tracked here, at 27 searches a month.

In Toronto, 10 of the 11 counted general contractor keywords tracked here have a recorded Google click price.

How Toronto compares in Canada

Over the 48 months tracked, general contractors searches in Toronto peaked in March 2023 at 15,430 and were lowest in June 2026 at 4,240. Toronto's single latest tracked month is down 27.0% on the same month a year ago and down 38.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Toronto, the keyword changing fastest year on year is "whole home renovation", up 144.3%.

• Toronto is 9th of 13 Canada cities by click price, mid-table.
• Toronto is 1st of 13 Canada cities by monthly searches, the highest.
• Toronto is 5th of 7 Ontario cities by click price, among the three highest.
• Toronto is 1st of 7 Ontario cities by monthly searches, the highest.
• Toronto logs 95.6 searches a month for every 100,000 people, fewer than the 95.9 logged by London, the nearest-ranked city in the same province.
• Toronto's 95.6 searches a month per 100,000 people is above the country-wide rate of 83.8 for this service.
• Toronto's median general contractor click price of C$14.28 is 9.8% above the country median of C$13.01.
• Counted searches over the last 12 months are down 16.0% on the 12 months before.
• In Toronto, searches peak in September, about 25.2% above the monthly average, and are lowest in December.

General contractor businesses in Toronto

Statistics Canada does not publish a business count for general contractors in Toronto at this level, so this page shows none. No published industry code matches general contractors at this geography. That is a finding about the published statistics, not about how many general contractors work here.

Population: 7,108,874 (Toronto (CMA), Ontario). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

General contractor click prices in 6 countries

Canada is 5th of 6 countries by median general contractor click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for general contractors in Canada

Licensing is set by each province or territory. General-contractor licensing or registration varies by province; several provinces have no licence requirement at all.

Questions people ask about general contractor ads in Toronto

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.