General Contractor ads in Edmonton: C$9.05 a click
A Google Ads click for a general contractor in Edmonton costs C$9.05 at the search-weighted average (1,102 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 17.4% on the 12 months before. Prices are in CAD, converted from US$ at the Federal Reserve H.10 September 2026 average.
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$268 in clicks at C$9.05 a click.
In Edmonton, the lowest click price on this page is general searches at C$5.86. The highest click price on this page in Edmonton is near me at C$21.77.
What a booked job costs in clicks
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$268 in clicks at C$9.05 a click.
Cost per booked job in Edmonton is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Edmonton figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked job |
|---|---|---|
| General searches | C$5.86 | C$173 |
| Near me | C$21.77 | C$644 |
| Specific jobs | C$7.70 | C$228 |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the general contractor searches are in Edmonton
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
Specific jobs are the largest share of counted search volume in Edmonton, at 53.9%.
In Edmonton, near me has the highest click price among the counted intent groups, at C$21.77 a click.
General searches
Lowest click price on this pageNear me
Highest click price on this pageSpecific jobs
Related keywords
Not countedPlan a month of general contractor ads in Edmonton
Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
C$1,000 at C$9.05 a click buys about 110.5 clicks a month.
If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 8.9 calls and 3.7 booked jobs, so each booked job costs about C$268 in clicks.
Put in your value per job and your margin to see whether this pays back.
Every general contractor keyword tracked in Edmonton
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched general contractor keywords in Edmonton are “general contractor” (271 searches a month at C$5.71 a click), “bathroom renovation” (169 searches a month at C$9.57 a click), and “general contractors near me” (152 searches a month at C$21.77 a click).
In Edmonton, “home additions” is the keyword furthest from the country median: C$1.62 a click, 87.5% below the C$13.01 median click price for general contractor across this country's tracked cities.
In Edmonton, “whole home renovation” is the least-searched of the counted keywords tracked here, at 8 searches a month.
In Edmonton, 10 of the 11 counted general contractor keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| general contractor | General searches | 271 | C$5.71 |
| home renovator | General searches | 86 | C$6.32 |
| general contractors near me | Near me | 152 | C$21.77 |
| bathroom renovation | Specific jobs | 169 | C$9.57 |
| kitchen renovation | Specific jobs | 117 | C$9.49 |
| custom home builder | Specific jobs | 102 | C$4.08 |
| basement renovation | Specific jobs | 92 | C$8.57 |
| home renovations | Specific jobs | 86 | C$6.32 |
| home additions | Specific jobs | 10 | C$1.62 |
| home extensions | Specific jobs | 10 | C$2.08 |
| whole home renovation | Specific jobs | 8 | no price |
| new home builder Related, not counted | Related keywords | 28 | C$5.87 |
How Edmonton compares in Canada
Over the 48 months tracked, general contractors searches in Edmonton peaked in January 2025 at 2,830 and were lowest in May 2023 at 710. Edmonton's single latest tracked month is up 7.2% on the same month a year ago and down 21.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Edmonton, the keyword changing fastest year on year is "whole home renovation", up 66.7%.
- Edmonton is 5th of 13 Canada cities by click price, mid-table.
- Edmonton is 6th of 13 Canada cities by monthly searches, mid-table.
- Edmonton is 1st of 2 Alberta cities by click price, the lowest.
- Edmonton is 2nd of 2 Alberta cities by monthly searches, the lowest.
- Edmonton logs 65.1 searches a month for every 100,000 people, fewer than the 94.9 logged by Calgary, the nearest-ranked city in the same province.
- Edmonton's 65.1 searches a month per 100,000 people is below the country-wide rate of 83.8 for this service.
- Edmonton's median general contractor click price of C$9.05 is 30.4% below the country median of C$13.01.
- Counted searches over the last 12 months are down 17.4% on the 12 months before.
- In Edmonton, searches peak in January, about 30.3% above the monthly average, and are lowest in December.
General contractor businesses in Edmonton
Statistics Canada does not publish a business count for general contractors in Edmonton at this level, so this page shows none. No published industry code matches general contractors at this geography. That is a finding about the published statistics, not about how many general contractors work here.
Population: 1,692,385 (Edmonton (CMA), Alberta). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
General contractor click prices in 6 countries
Canada is 5th of 6 countries by median general contractor click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$2.76 | 85.8 | 5 |
| United Kingdom | US$4.38 | 53.2 | 25 |
| Australia | US$6.72 | 155.4 | 25 |
| New Zealand | US$7.21 | 91.3 | 6 |
| Canada this page's country | US$9.31 | 83.8 | 13 |
| United States | US$18.50 | 75.9 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Rules for general contractors in Canada
Licensing is set by each province or territory. General-contractor licensing or registration varies by province; several provinces have no licence requirement at all.
Questions people ask about general contractor ads in Edmonton
How much does a Google Ads click cost for a general contractor in Edmonton?
C$9.05 a click at the search-weighted average across the counted general contractor search terms in Edmonton (Google Ads via DataForSEO, pulled 13 October 2026). Edmonton is 5th of 13 Canada cities by click price, mid-table.
How many people search for a general contractor in Edmonton each month?
1,102 searches a month on average over the last 12 months, down 17.4% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).
What does a booked job cost in clicks for general contractors in Edmonton?
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$268 in clicks at C$9.05 a click.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: Statistics Canada NAICS Canada 2022 has no code 236118; the sole 6-digit child of 2361 Residential building construction is 236110. services_v5.json's industry_code for CA 'builder' (236118 Residential Remodelers) is a US NAICS 2022 code, not a Canadian one. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.
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Method
Search terms: a fixed keyword set per service for Canada, tagged by intent (general, near me, urgent and specific jobs), targeted to Edmonton with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
DataForSEO reports click prices in US$; they convert to CAD at the Federal Reserve H.10 September 2026 average (1 CAD = 0.7157 US$).
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | Licence |
|---|---|
DataForSEO, retrieved 13 October 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Home & Home Improvement | Published benchmark, cited |
US/Canada benchmark booking rate, trades | Published benchmark, cited |
Population | |
September 2026 monthly average | US government work |
Related: General Contractor in Calgary, General Contractor in Toronto, General Contractor in Vancouver, General Contractor across Canada, All services in Edmonton.
