Dentist ads in London: C$18.64 a click
A Google Ads click for a dentist in London costs C$18.64 at the search-weighted average (7,078 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 7.9% on the 12 months before. Prices are in CAD, converted from US$ at the Federal Reserve H.10 September 2026 average.
At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about C$306 in clicks at C$18.64 a click.
In London, the lowest click price on this page is specific jobs at C$9.20. The highest click price on this page in London is near me at C$20.62.
What a booked appointment costs in clicks
At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about C$306 in clicks at C$18.64 a click.
Cost per booked appointment in London is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not London figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked appointment |
|---|---|---|
| General searches | C$19.72 | C$324 |
| Near me | C$20.62 | C$338 |
| Specific jobs | C$9.20 | C$151 |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the dentist searches are in London
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
Near me are the largest share of counted search volume in London, at 57.3%.
In London, near me has the highest click price among the counted intent groups, at C$20.62 a click.
General searches
Near me
Highest click price on this pageUrgent
Specific jobs
Lowest click price on this pagePlan a month of dentist ads in London
Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
C$1,000 at C$18.64 a click buys about 53.6 clicks a month.
If 10.67% of clicks call or fill a form and you book 57.1% of those calls, that is about 5.7 calls and 3.3 booked appointments, so each booked appointment costs about C$306 in clicks.
Put in your value per appointment and your margin to see whether this pays back.
Every dentist keyword tracked in London
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched dentist keywords in London are “dentist near me” (4,058 searches a month at C$20.62 a click), “dentist” (1,450 searches a month at C$21.96 a click), and “invisalign” (641 searches a month at C$9.86 a click).
In London, “kids dentist” is the keyword furthest from the country median: C$3.60 a click, 81.5% below the C$19.46 median click price for dentist across this country's tracked cities.
In London, “bulk billing dentist” is the least-searched of the counted keywords tracked here, at 0 searches a month.
In London, 7 of the 12 counted dentist keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| dentist | General searches | 1,450 | C$21.96 |
| dental clinic | General searches | 453 | C$12.53 |
| dentist near me | Near me | 4,058 | C$20.62 |
| emergency dentist | Urgent | none | no price |
| invisalign | Specific jobs | 641 | C$9.86 |
| teeth whitening | Specific jobs | 219 | C$6.46 |
| dental implants | Specific jobs | 178 | C$11.11 |
| cosmetic dentist | Specific jobs | 49 | no price |
| kids dentist | Specific jobs | 29 | C$3.60 |
| bulk billing dentist | Specific jobs | 0 | no price |
| root canal | Specific jobs | none | no price |
| wisdom teeth removal | Specific jobs | none | no price |
How London compares in Canada
Over the 48 months tracked, dentists searches in London peaked in August 2026 at 11,210 and were lowest in December 2023 at 5,210. London's single latest tracked month is up 65.6% on the same month a year ago and up 80.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In London, the keyword changing fastest year on year is "bulk billing dentist", down 100.0%.
- London is 4th of 13 Canada cities by click price, mid-table.
- London is 8th of 13 Canada cities by monthly searches, mid-table.
- London is 2nd of 7 Ontario cities by click price, among the three lowest.
- London is 4th of 7 Ontario cities by monthly searches, mid-table.
- For this service, London sits in Ontario, which is 3rd of 5 provinces by businesses per 10,000 people, among the three lowest (an average of 4.7 businesses per 10,000 people across Ontario).
- London's 1,118.2 searches a month per 100,000 people is above the country-wide rate of 958.9 for this service.
- London's median dentist click price of C$18.64 is 4.2% below the country median of C$19.46.
- Counted searches over the last 12 months are down 7.9% on the 12 months before.
- In London, searches are fairly even through the year; the busiest month, August, is not a strong peak.
Dentist businesses in London
Statistics Canada counts 325 businesses in this industry in London (CMA), Ontario (2025-06-30), about 5.1 for every 10,000 people.
What is counted: business locations with and without employees.
Population: 633,002 (London (CMA), Ontario). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Dentist click prices in 6 countries
Canada is 5th of 6 countries by median dentist click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$2.35 | 1,315.7 | 5 |
| New Zealand | US$3.46 | 880.7 | 6 |
| United Kingdom | US$6.74 | 973.5 | 25 |
| Australia | US$7.46 | 969.7 | 25 |
| Canada this page's country | US$13.93 | 958.9 | 13 |
| United States | US$14.33 | 524.6 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Questions people ask about dentist ads in London
How much does a Google Ads click cost for a dentist in London?
C$18.64 a click at the search-weighted average across the counted dentist search terms in London (Google Ads via DataForSEO, pulled 13 October 2026). London is 4th of 13 Canada cities by click price, mid-table.
How many people search for a dentist in London each month?
7,078 searches a month on average over the last 12 months, down 7.9% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).
What does a booked appointment cost in clicks for dentists in London?
At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.10% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about C$306 in clicks at C$18.64 a click.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: Statistics Canada, Canadian Business Counts, with employees, census metropolitan areas and census subdivisions, table 33-10-1016-01 (NAICS 6212 Offices of dentists is the sole 6-digit child of 4-digit group 6212, so the published 4-digit figure equals the 6-digit figure -- not a coarser substitution). No 'without employees' counterpart exists at this geography (StatCan publishes non-employer counts for Canada and provinces only). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.
Want someone to read your account against these numbers?
A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.
Method
Search terms: a fixed keyword set per service for Canada, tagged by intent (general, near me, urgent and specific jobs), targeted to London with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked appointment is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
DataForSEO reports click prices in US$; they convert to CAD at the Federal Reserve H.10 September 2026 average (1 CAD = 0.7157 US$).
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | Licence |
|---|---|
DataForSEO, retrieved 13 October 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Dentists & Dental Services | Published benchmark, cited |
US/Canada benchmark booking rate, trades | Published benchmark, cited |
Business counts, 2025-06-30 | Statistics Canada Open Licence |
Population | |
September 2026 monthly average | US government work |
Related: Dentist in Toronto, Dentist in Ottawa, Dentist in Hamilton, Dentist across Canada, All services in London.
