Dentist ads in Ottawa: C$15.65 a click

What a booked appointment costs in clicks

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about C$257 in clicks at C$15.65 a click.

Cost per booked appointment in Ottawa is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Ottawa figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the dentist searches are in Ottawa

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Ottawa, at 58.8%.

In Ottawa, near me has the highest click price among the counted intent groups, at C$17.09 a click.

Plan a month of dentist ads in Ottawa

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every dentist keyword tracked in Ottawa

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched dentist keywords in Ottawa are “dentist near me” (10,992 searches a month at C$17.09 a click), “dentist” (4,000 searches a month at C$16.05 a click), and “invisalign” (1,767 searches a month at C$11.39 a click).

In Ottawa, “teeth whitening” is the keyword furthest from the country median: C$4.29 a click, 78.0% below the C$19.46 median click price for dentist across this country's tracked cities.

In Ottawa, “bulk billing dentist” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Ottawa, 8 of the 12 counted dentist keywords tracked here have a recorded Google click price.

How Ottawa compares in Canada

Over the 48 months tracked, dentists searches in Ottawa peaked in August 2026 at 39,990 and were lowest in December 2023 at 12,940. Ottawa's single latest tracked month is up 165.0% on the same month a year ago and up 136.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Ottawa, the keyword changing fastest year on year is "cosmetic dentist", up 114.6%.

• Ottawa is 2nd of 13 Canada cities by click price, among the three lowest.
• Ottawa is 3rd of 13 Canada cities by monthly searches, among the three highest.
• Ottawa is 1st of 7 Ontario cities by click price, the lowest.
• Ottawa is 2nd of 7 Ontario cities by monthly searches, among the three highest.
• For this service, Ottawa sits in Ontario, which is 3rd of 5 provinces by businesses per 10,000 people, among the three lowest (an average of 4.7 businesses per 10,000 people across Ontario).
• Ottawa's 1,411.0 searches a month per 100,000 people is above the country-wide rate of 958.9 for this service.
• Ottawa's median dentist click price of C$15.65 is 19.6% below the country median of C$19.46.
• Counted searches over the last 12 months are up 3.8% on the 12 months before.
• In Ottawa, searches peak in August, about 28.5% above the monthly average, and are lowest in December.

Dentist businesses in Ottawa

Statistics Canada does not publish a business count for dentists in Ottawa at this level, so this page shows none. It publishes counts for Ottawa only for broader industry groups, which mix dentists with other businesses. That is a finding about the published statistics, not about how many dentists work here.

Population: 1,325,788 (Ottawa - Gatineau (CMA), Ontario part, Ontario). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Dentist click prices in 6 countries

Canada is 5th of 6 countries by median dentist click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about dentist ads in Ottawa

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.