Dentist ads in Toronto: C$19.47 a click

What a booked appointment costs in clicks

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about C$320 in clicks at C$19.47 a click.

Cost per booked appointment in Toronto is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Toronto figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the dentist searches are in Toronto

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Toronto, at 54.7%.

In Toronto, near me has the highest click price among the counted intent groups, at C$20.99 a click.

Plan a month of dentist ads in Toronto

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every dentist keyword tracked in Toronto

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched dentist keywords in Toronto are “dentist near me” (39,700 searches a month at C$20.99 a click), “dentist” (17,958 searches a month at C$19.30 a click), and “invisalign” (5,800 searches a month at C$16.79 a click).

In Toronto, “cosmetic dentist” is the keyword furthest from the country median: C$7.99 a click, 58.9% below the C$19.46 median click price for dentist across this country's tracked cities.

In Toronto, “bulk billing dentist” is the least-searched of the counted keywords tracked here, at 3 searches a month.

In Toronto, 8 of the 12 counted dentist keywords tracked here have a recorded Google click price.

How Toronto compares in Canada

Over the 48 months tracked, dentists searches in Toronto peaked in March 2025 at 91,190 and were lowest in September 2022 at 54,810. Toronto's single latest tracked month is up 19.3% on the same month a year ago and up 13.7% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Toronto, the keyword changing fastest year on year is "cosmetic dentist", up 105.0%.

• Toronto is 7th of 13 Canada cities by click price, mid-table.
• Toronto is 1st of 13 Canada cities by monthly searches, the highest.
• Toronto is 4th of 7 Ontario cities by click price, mid-table.
• Toronto is 1st of 7 Ontario cities by monthly searches, the highest.
• For this service, Toronto sits in Ontario, which is 3rd of 5 provinces by businesses per 10,000 people, among the three lowest (an average of 4.7 businesses per 10,000 people across Ontario).
• Toronto's 1,020.2 searches a month per 100,000 people is above the country-wide rate of 958.9 for this service.
• Toronto's median dentist click price of C$19.47 is 0.1% above the country median of C$19.46.
• Counted searches over the last 12 months are down 5.2% on the 12 months before.
• In Toronto, searches are fairly even through the year; the busiest month, August, is not a strong peak.

Dentist businesses in Toronto

Statistics Canada counts 4,542 businesses in this industry in Toronto (CMA), Ontario (2025-06-30), about 6.4 for every 10,000 people.

What is counted: business locations with and without employees.

Population: 7,108,874 (Toronto (CMA), Ontario). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Dentist click prices in 6 countries

Canada is 5th of 6 countries by median dentist click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about dentist ads in Toronto

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.