Accountant ads in Canberra, by opportunity
A Google Ads click for an accountant in Canberra costs A$10.22 on average (652 searches a month), based on data pulled October 2026 (DataForSEO, US benchmark, LocaliQ 2026). No niche in this city scores highly enough on these numbers to be tagged Quick cash, Big tickets or Client book -- put in your own numbers below. Accountant searches here split into three opportunities that pay back in different ways: Quick cash, Big tickets and Client book, plus a shared pool of general searches. Every figure on this page is read through them. Pick the one that fits your cash and capacity, then plan it.
Fill in job rates for each segment to see which pays back most easily.
Dot colour: a niche pays back within the US benchmark call rate (green), needs up to twice that call rate (amber), or needs more than twice that call rate (red); a red niche only reads "needs repeat work or a bigger job" when its break-even call rate is actually unreachable, over 100%. Teal means no US benchmark exists for this niche, so compare the break-even rate with your own call rate instead.
Where the money is, by segment
Each segment groups the niches that pay back the same way. Figures use Canberra click prices and the job rates in the plan below; change the rates there and these update.
Every niche, grouped by segment
Tap Plan on a niche to plan it. Use Sort to re-order. Green pays back its ad cost on A$1,000 of ads; red needs repeat work or a bigger job.
Google data+
Published price guides+
US benchmarks+
Risk ratings and notes+
Assumptions+
| Niche | Job value (default) | Clicks that call | Calls that book | Margin per extra job | Repeat | Confidence |
|---|---|---|---|---|---|---|
| Individual tax return | A$250 | 2.64% (LocaliQ 2026 Search Advertising Benchmarks - Finance & Insurance) | put in yours | put in yours | put in yours | None |
| Small business accounting / BAS compliance | A$2500 | 2.64% (LocaliQ 2026 Search Advertising Benchmarks - Finance & Insurance) | put in yours | put in yours | put in yours | None |
| BAS agent (quarterly lodgement) | A$300 | 2.64% (LocaliQ 2026 Search Advertising Benchmarks - Finance & Insurance) | put in yours | put in yours | put in yours | None |
| SMSF accountant (admin + audit) | A$4139 | 2.64% (LocaliQ 2026 Search Advertising Benchmarks - Finance & Insurance) | put in yours | put in yours | put in yours | None |
| Generic tax agent / near-me | put in yours | 2.64% (LocaliQ 2026 Search Advertising Benchmarks - Finance & Insurance) | put in yours | put in yours | put in yours | None |
| Bookkeeping (adjacent) | A$1000 | 2.64% (LocaliQ 2026 Search Advertising Benchmarks - Finance & Insurance) | put in yours | put in yours | put in yours | None |
Keyword table
Two keywords carry most of the searches. Each keyword is tagged with the segment its niche belongs to; the shared pool can feed any of them. Google rounds search volumes and estimates prices; treat small differences as noise. "Top-of-page bid, low to high" is Google Ads' own estimate of what you would need to bid to show near the top of the results page, not a price anyone has paid.
The market all three segments share
These numbers don't pick a segment for you. They set the size of the prize and the price of entry for all of them.
Accountant ads across the 9 capitals
Gold Coast has the dearest clicks (A$12.58) and Hobart the cheapest (A$5.69). Canberra is mid-table on price and among the lowest on searches. 4th of 9 capitals by median cost per click, mid-table. 7th of 9 capitals by monthly searches, among the three fewest. 4th of 8 states and territories by businesses per 10,000 people, mid-table.
| Cost per click (A$, median) | Searches a month | Change vs last year | |
|---|---|---|---|
| Gold Coast | 13 |
1k |
-20.7% |
| Perth | 12 |
3k |
-25.6% |
| Adelaide | 12 |
2k |
-23.1% |
| Sydney | 11 |
10k |
-26.1% |
| Brisbane | 11 |
6k |
-29.4% |
| Canberra | 10 |
652 |
-22.9% |
| Darwin | 9.94 |
154 |
-11.9% |
| Melbourne | 9.81 |
13k |
-26.0% |
| Hobart | 5.69 |
188 |
-29.9% |
The number in each cell is the value and the bar behind it shows its size. Prices from A$10 up are rounded to the dollar; prices under A$10 show cents. Blue bars are cost per click and searches a month; amber bars are falls in change vs last year. Canberra is in bold with darker bars.
Competition in Australian Capital Territory
ACT is 4th of 8 states and territories by businesses per 10,000 people, mid-table, and firms are cutting back while searches fall.
Accountant job ads in ACT and accountant searches in Canberra, each against the year before.
ACT is 4th of 8 states and territories by businesses per 10,000 people, mid-table.
Estimate: searches per business, Canberra: 0.6 a month (assumes even business density across Australian Capital Territory; Canberra holds 100.0% of Australian Capital Territory's population).
Four years of accountant searches in Canberra
Accountant searches in Canberra are down 22.9% year on year, averaging 652 a month. The last 12 months are in dark blue.
Total searches in each 12-month block.
Seasonality
July is the peak month, running 63.1% above the average month for accountant searches in Canberra.
Advertising rules
Only practitioners registered with the Tax Practitioners Board (TPB) may advertise or provide tax agent and BAS agent services; advertising such services while unregistered is a criminal offence under the Tax Agent Services Act. The TPB's registered tax practitioner symbol guidelines set out how registration can be shown in advertising. See Tax Practitioners Board (TPB). For general advertising and consumer-law obligations, see the ACCC advertising and selling guide.
Questions people ask about accountant ads in Canberra
Where this page sits
This is one of 54 pages: 6 services in each of 9 capitals, all listed on the overview page. Every page uses the same keyword sets, dates and method, so figures compare directly.
Business counts and job ads are published by state, so the ACT figures on this page cover Canberra; search volumes and click prices are pulled for Canberra itself.
Want someone to read your account against these numbers?
A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email your benchmark and the figures you typed above come with it; nothing is sent until you press send.
Method
Search terms: a fixed keyword set per category, tagged generic, near me, urgent, service or adjacent, targeted to each capital city using a Google Ads city-level location code, not a text match. Adjacent keywords are shown in the keyword table but excluded from headline totals and medians.
Headline monthly searches is the mean of the last 12 months of the core keyword set (generic, near me, urgent and service keywords, excluding adjacent); the full 48-month series is shown on the chart.
Year-on-year change is total core-keyword searches in the last 12 months against the 12 months before that. For one city, it is that city's own totals (the two most recent 12-month blocks in the demand table). For a category page, it is those totals summed across all 9 capitals, not an average of each city's own percentage change.
Headline cost per click is the volume-weighted median of each keyword's mean cost per click over the core set, called "typical cost per click (median)" throughout. The top-of-page bid (what Google Ads estimates you need to bid to show near the top of the results page) is shown separately with its own label; the highest single-keyword cost per click is never the headline.
A keyword is flagged Volatile when its 24-month maximum is 2.5 times its minimum or more, or when a single month makes up 40% or more of its 12-month total. Volatile keywords stay in the totals.
Prices convert from Google Ads US dollars to Australian dollars at the US Federal Reserve's H.10 monthly average rate for the month stated in the header. Ranks compare cost per click (cheapest to dearest), monthly searches (most to fewest) and business density (fewest to most) across the same 9 capitals or 8 states and territories; a trend is only stated when the change is 5% or more.
Segments: each niche is tagged by how its own numbers pay back, not by guesswork. Quick cash clears its ad cost on the first job; Big tickets have the largest profit per job in the category; Client book pays back over 12 months of repeat visits. A niche can carry up to two tags, or none ("not proven on these numbers") if neither test clears the bar. Niches with no single job value (general/near-me keywords) sit in a shared pool instead. Within a segment, the card shows the niche with the lowest break-even call rate first.
Confidence: each niche also carries a confidence level (High/Medium/Low/None) for its weakest input among search volume, click price, job value and margin. High means the figure is sourced for this exact city or an official AU figure. Medium means it is AU-sourced but national or industry-level, not this exact city. Low means a single weak source, an overseas figure, or a US benchmark. None means there is no sourced figure at all, and the reader puts in their own.
Google rounds search volumes and estimates prices; treat small differences as noise.
The modelled figure on this page is "searches per business" in the competition section, which assumes category business density is even within a state, so a city's share of state businesses is approximated by its share of state population; it is the only number on this page tagged "(estimate)". The segment cards, niche table and plan are a worked example using example job rates (job size, call and booking rates, margin, hours and repeat work you can replace with your own), not a data model, so they are labelled "worked example" rather than "estimate". Every other figure is a direct read from the source cited in the data section.
Data and sources
Next refresh planned January 2027. Download the monthly data as CSV.
| Dataset | Licence |
|---|---|
DataForSEO Google Ads search volume DataForSEO, retrieved 2026-10-08 | DataForSEO Terms of Service (paid API licence) |
ABS Counts of Australian Businesses (CABEE) Australian Bureau of Statistics, retrieved 2026-10-08 | CC BY 4.0 |
ABS Estimated Resident Population Australian Bureau of Statistics, retrieved 2026-10-08 | CC BY 4.0 |
JSA Internet Vacancy Index, ANZSCO 2211 Jobs and Skills Australia, retrieved 2026-10-08 | CC BY 4.0 International |
US Federal Reserve H.10 Foreign Exchange Rates Board of Governors of the Federal Reserve System, retrieved 2026-10-08 | Public domain (US government work) |
Search data pulled 2026-10-08 from Google Ads via DataForSEO. Prices in A$ at the US Federal Reserve September 2026 average (1 AUD = 0.7115 USD). Method, sources and CSV.
Google Keyword Planner estimates via DataForSEO, not what you'll pay at auction; your own Google Ads account shows your real price.
About this data
Search volumes and click prices are licensed from DataForSEO (Google Ads data) and can't be re-pulled without a paid account. Business counts, job ads and exchange rates are open government data you can download yourself. Published by Sixty Steps, which runs ad accounts for local businesses.
Related: Accountant in Sydney, Accountant in Melbourne, Accountant in Brisbane, Accountant across Australia.