You'll never finish an asset you can't lose on paper

The three readers, and where each one quits

The reader you want is motivated, ready to act, reading every page in order. The reader you will actually get most of is on a phone, and stops the moment the asset stops being worth the attention. The reader you'd rather not have reads for reasons that have nothing to do with buying.

Write an abandonment scene for each one, naming the exact page they put it down on. The reader you want quits on page one if the opening is generic. The reader you'll get most of quits the first time a paragraph asks for more attention than a phone screen gives it. The reader you don't want quits only once they've got what they came for, which is usually not what you meant to give away.

Declare one target reader before scoring anything

Declare one target reader, in writing, before you draft a single line. A declared reader is a constraint, not a guess about who is nicest to write for: every example, every aside and every piece of jargon gets measured against whether that one reader would still be reading by that point.

The panel that later scores the finished asset scores it against that reader's own scores, not an average reader's. One documented asset declared the new starter, one month into a first management job, as its target reader; what that gate actually found belongs to the scoring step, not this one.

What done looks like

Three abandonment scenes exist in writing, one target reader is declared, and every drafting decision from this point gets checked against whether that one declared reader would keep reading. An asset nobody could lose, on paper, hasn't actually named a reader yet.