Testing 6 different landing page patterns, not just hero copy
Why we ran a quiz, a long-form essay, a call-first page, a Reddit-style post, a founder letter and a control, instead of A/B testing headlines on one page.
Thompson sampling, not a fixed A/B split, for a landing page hero
How a Thompson-sampling bandit picks which hero a visitor sees, learns per traffic source, and avoids wasting half your traffic on the loser.
A week of bandit-tested landing pages, zero sales: what it proves
800+ page views, 91% scroll depth, 8-9% ad CTR, and zero purchases on a $19-$47 guide. The page wasn't the problem. Here's how we knew.
