Vet ads in Darwin, by opportunity
A Google Ads click for a vet in Darwin costs A$3.53 on average (528 searches a month); desexing pays back fastest, needing about 7.3% of clicks to call, based on data pulled October 2026 (DataForSEO, US benchmark, LocaliQ 2026). Vet searches here split into three opportunities that pay back in different ways: Quick cash, Big tickets and Client book, plus a shared pool of general searches. Every figure on this page is read through them. Quick cash clears its ad cost on the first job; Big tickets has the largest profit per job; Client book pays back over 12 months of repeat visits; the shared pool covers general searches with mixed intent. Pick the one that fits your cash and capacity, then plan it.
Big tickets pays back if about 7.3% of clicks call. Fits if you quote well and would rather do fewer, bigger jobs.
Dot colour: a niche pays back within the US benchmark call rate (green), needs up to twice that call rate (amber), or needs more than twice that call rate (red); a red niche only reads "needs repeat work or a bigger job" when its break-even call rate is actually unreachable, over 100%. Teal means no US benchmark exists for this niche, so compare the break-even rate with your own call rate instead.
Where the money is, by segment
Each segment groups the niches that pay back the same way. Figures use Darwin click prices and the job rates in the plan below; change the rates there and these update.
Big tickets: desexing
Fewer, larger jobs. 9 searches a month in Darwin; typical job A$289 (Compare the Market - Pet Desexing Index 2025).
What A$1,000 a month buys in Big tickets (worked example)
A$1,000 at A$3.53 a click buys about 283.3 clicks a month, 3,147.6% of the 9 searches a month in Big tickets.
That is more of Big tickets than one advertiser usually wins; expect the price per click to climb. Put the rest into the shared pool with Big tickets ad copy.
Each appointment costs A$99 in clicks and earns A$221 gross profit at 76.5% margin; it pays back if about 7.3% of clicks call (US average 16.22%).
Put in your repeat rate and repeat client value to see what repeat work adds.
To break even on the first appointment it needs to be worth about A$129, against A$289 assumed.
Keywords in Big tickets
The shared pool keywords, 'emergency vet', '24 hour vet', 'animal hospital' and 'cat vet', can feed any segment; see the full keyword table.
Every niche, grouped by segment
Tap Plan on a niche to plan it. Use Sort to re-order. Green pays back its ad cost on A$1,000 of ads; red needs repeat work or a bigger job.
Google data+
Published price guides+
US benchmarks+
Risk ratings and notes+
Assumptions+
| Niche | Job value (default) | Clicks that call | Calls that book | Margin per extra job | Repeat | Confidence |
|---|---|---|---|---|---|---|
| Emergency callout | put in yours | 16.22% (LocaliQ 2026 Search Advertising Benchmarks - Animals & Pets, not urgent-intent-specific -- no urgent-intent benchmark exists for this work, put in your own call rate) | 22% (Patient Prism - Veterinary Patient Access Report 2025) | 76.5% (ATO Small Business Benchmarks - Veterinary services) | put in yours | None |
| vaccination | A$103.5 | 16.22% (LocaliQ 2026 Search Advertising Benchmarks - Animals & Pets) | 22% (Patient Prism - Veterinary Patient Access Report 2025) | 76.5% (ATO Small Business Benchmarks - Veterinary services) | put in yours | Low |
| desexing | A$289 | 16.22% (LocaliQ 2026 Search Advertising Benchmarks - Animals & Pets) | 22% (Patient Prism - Veterinary Patient Access Report 2025) | 76.5% (ATO Small Business Benchmarks - Veterinary services) | put in yours | Low |
| Vet (near me) | A$82 | 16.22% (LocaliQ 2026 Search Advertising Benchmarks - Animals & Pets) | 22% (Patient Prism - Veterinary Patient Access Report 2025) | 76.5% (ATO Small Business Benchmarks - Veterinary services) | put in yours | Medium |
| Animal hospital | put in yours | 16.22% (LocaliQ 2026 Search Advertising Benchmarks - Animals & Pets) | 22% (Patient Prism - Veterinary Patient Access Report 2025) | 76.5% (ATO Small Business Benchmarks - Veterinary services) | put in yours | None |
Keyword table
One keyword carries most of the searches. Each keyword is tagged with the segment its niche belongs to; the shared pool can feed any of them. Google rounds search volumes and estimates prices; treat small differences as noise. "Top-of-page bid, low to high" is Google Ads' own estimate of what you would need to bid to show near the top of the results page, not a price anyone has paid.
The market for Big tickets
These numbers don't pick a segment for you. They set the size of the prize and the price of entry for all of them.
Vet ads across the 9 capitals
Gold Coast has the dearest clicks (A$4.88) and Hobart the cheapest (A$1.86). Darwin is mid-table on price and the lowest on searches. 5th of 9 capitals by median cost per click, mid-table. 9th of 9 capitals by monthly searches, the fewest. 7th of 8 states and territories by businesses per 10,000 people, among the three most crowded.
| Cost per click (A$, median) | Searches a month | Change vs last year | |
|---|---|---|---|
| Gold Coast | 4.88 |
6k |
-20.3% |
| Perth | 4.41 |
16k |
-17.3% |
| Sydney | 4.31 |
38k |
-16.8% |
| Melbourne | 3.78 |
44k |
-14.7% |
| Darwin | 3.53 |
528 |
-15.9% |
| Brisbane | 3.47 |
25k |
-16.7% |
| Adelaide | 2.71 |
13k |
-16.3% |
| Canberra | 2.61 |
3k |
-21.5% |
| Hobart | 1.86 |
853 |
-21.2% |
The number in each cell is the value and the bar behind it shows its size. Prices from A$10 up are rounded to the dollar; prices under A$10 show cents. Blue bars are cost per click and searches a month; amber bars are falls in change vs last year. Darwin is in bold with darker bars.
Competition in Northern Territory
NT is 7th of 8 states and territories by businesses per 10,000 people, among the three most crowded, and firms are cutting back while searches fall.
Vet job ads in NT and vet searches in Darwin, each against the year before.
NT is 7th of 8 states and territories by businesses per 10,000 people, among the three most crowded.
Estimate: searches per business, Darwin: 11.7 a month (assumes even business density across Northern Territory; Darwin holds 60.2% of Northern Territory's population).
Four years of vet searches in Darwin
Vet searches in Darwin are down 15.9% year on year, averaging 528 a month. The last 12 months are in dark blue.
Total searches in each 12-month block.
Seasonality
Searches in Darwin never run 15% or more above the average month for vet clinic searches across 48 months; the closest is August, 12.2% above average.
Advertising rules
Veterinary advertising is regulated by each state's veterinary practice board. This page does not have a verified regulator link for Northern Territory; check your state board directly before relying on this page for compliance. For general advertising and consumer-law obligations, see the ACCC advertising and selling guide.
Questions people ask about vet ads in Darwin
Where this page sits
This is one of 54 pages: 6 services in each of 9 capitals, all listed on the overview page. Every page uses the same keyword sets, dates and method, so figures compare directly.
Business counts and job ads are published by state, so the NT figures on this page cover Darwin; search volumes and click prices are pulled for Darwin itself.
Want someone to read your account against these numbers?
A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email your benchmark and the figures you typed above come with it; nothing is sent until you press send.
Method
Search terms: a fixed keyword set per category, tagged generic, near me, urgent, service or adjacent, targeted to each capital city using a Google Ads city-level location code, not a text match. Adjacent keywords are shown in the keyword table but excluded from headline totals and medians.
Headline monthly searches is the mean of the last 12 months of the core keyword set (generic, near me, urgent and service keywords, excluding adjacent); the full 48-month series is shown on the chart.
Year-on-year change is total core-keyword searches in the last 12 months against the 12 months before that. For one city, it is that city's own totals (the two most recent 12-month blocks in the demand table). For a category page, it is those totals summed across all 9 capitals, not an average of each city's own percentage change.
Headline cost per click is the volume-weighted median of each keyword's mean cost per click over the core set, called "typical cost per click (median)" throughout. The top-of-page bid (what Google Ads estimates you need to bid to show near the top of the results page) is shown separately with its own label; the highest single-keyword cost per click is never the headline.
A keyword is flagged Volatile when its 24-month maximum is 2.5 times its minimum or more, or when a single month makes up 40% or more of its 12-month total. Volatile keywords stay in the totals.
Prices convert from Google Ads US dollars to Australian dollars at the US Federal Reserve's H.10 monthly average rate for the month stated in the header. Ranks compare cost per click (cheapest to dearest), monthly searches (most to fewest) and business density (fewest to most) across the same 9 capitals or 8 states and territories; a trend is only stated when the change is 5% or more.
Segments: each niche is tagged by how its own numbers pay back, not by guesswork. Quick cash clears its ad cost on the first job; Big tickets have the largest profit per job in the category; Client book pays back over 12 months of repeat visits. A niche can carry up to two tags, or none ("not proven on these numbers") if neither test clears the bar. Niches with no single job value (general/near-me keywords) sit in a shared pool instead. Within a segment, the card shows the niche with the lowest break-even call rate first.
Confidence: each niche also carries a confidence level (High/Medium/Low/None) for its weakest input among search volume, click price, job value and margin. High means the figure is sourced for this exact city or an official AU figure. Medium means it is AU-sourced but national or industry-level, not this exact city. Low means a single weak source, an overseas figure, or a US benchmark. None means there is no sourced figure at all, and the reader puts in their own.
Google rounds search volumes and estimates prices; treat small differences as noise.
The modelled figure on this page is "searches per business" in the competition section, which assumes category business density is even within a state, so a city's share of state businesses is approximated by its share of state population; it is the only number on this page tagged "(estimate)". The segment cards, niche table and plan are a worked example using example job rates (job size, call and booking rates, margin, hours and repeat work you can replace with your own), not a data model, so they are labelled "worked example" rather than "estimate". Every other figure is a direct read from the source cited in the data section.
Data and sources
Next refresh planned January 2027. Download the monthly data as CSV.
| Dataset | Licence |
|---|---|
DataForSEO Google Ads search volume DataForSEO, retrieved 2026-10-08 | DataForSEO Terms of Service (paid API licence) |
ABS Counts of Australian Businesses (CABEE) Australian Bureau of Statistics, retrieved 2026-10-08 | CC BY 4.0 |
ABS Estimated Resident Population Australian Bureau of Statistics, retrieved 2026-10-08 | CC BY 4.0 |
JSA Internet Vacancy Index, ANZSCO 2347 Jobs and Skills Australia, retrieved 2026-10-08 | CC BY 4.0 International |
US Federal Reserve H.10 Foreign Exchange Rates Board of Governors of the Federal Reserve System, retrieved 2026-10-08 | Public domain (US government work) |
Search data pulled 2026-10-08 from Google Ads via DataForSEO. Prices in A$ at the US Federal Reserve September 2026 average (1 AUD = 0.7115 USD). Method, sources and CSV.
Google Keyword Planner estimates via DataForSEO, not what you'll pay at auction; your own Google Ads account shows your real price.
About this data
Search volumes and click prices are licensed from DataForSEO (Google Ads data) and can't be re-pulled without a paid account. Business counts, job ads and exchange rates are open government data you can download yourself. Published by Sixty Steps, which runs ad accounts for local businesses.
Related: Vet in Sydney, Vet in Melbourne, Vet in Brisbane, Vet across Australia.