Roofer ads in Washington: US$63.25 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$1,871 in clicks at US$63.25 a click.

Cost per booked job in Washington is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Washington figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the roofer searches are in Washington

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Washington, at 46.0%.

In Washington, general searches has the highest click price among the counted intent groups, at US$145.92 a click.

An urgent search (“emergency roof repair”) costs US$27.86 a click, against US$145.92 for “roofer”.

Plan a month of roofer ads in Washington

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every roofer keyword tracked in Washington

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched roofer keywords in Washington are “roof repair” (192 searches a month at US$54.24 a click), “roofer near me” (165 searches a month at US$18.01 a click), and “metal roofing” (162 searches a month at US$6.94 a click).

In Washington, “roofer” is the keyword furthest from the country median: US$145.92 a click, 412.2% above the US$28.49 median click price for roofer across this country's tracked cities.

In Washington, “re-roofing” is the least-searched of the counted keywords tracked here, at 8 searches a month.

In Washington, 9 of the 11 counted roofer keywords tracked here have a recorded Google click price.

How Washington compares in the United States

Over the 48 months tracked, roofers searches in Washington peaked in May 2025 at 23,080 and were lowest in December 2022 at 460. Washington's single latest tracked month is down 58.3% on the same month a year ago and down 14.7% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Washington, the keyword changing fastest year on year is "roof replacement", down 93.6%.

• Washington is 49th of 50 United States cities by click price, among the three highest.
• Washington is 39th of 50 United States cities by monthly searches, mid-table.
• Washington is the only city in District of Columbia in this set, so there is no same-state rank.
• For this service, Washington sits in District of Columbia, which is 7th of 31 states by businesses per 10,000 people, mid-table (an average of 0.6 businesses per 10,000 people across District of Columbia).
• Washington's 15.7 searches a month per 100,000 people is below the country-wide rate of 57.8 for this service.
• Washington's median roofer click price of US$63.25 is 122.0% above the country median of US$28.49.
• Counted searches over the last 12 months are down 79.3% on the 12 months before.
• In Washington, searches peak in May, about 226.9% above the monthly average, and are lowest in December.

Roofer businesses in Washington

The US Census Bureau counts 370 businesses in this industry in Washington-Arlington-Alexandria, DC-VA-MD-WV (2023), about 0.6 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 6,465,724 (Washington-Arlington-Alexandria, DC-VA-MD-WV). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Roofer click prices in 6 countries

United States is 6th of 6 countries by median roofer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for roofers in the United States

Licensing is set by each state.

Questions people ask about roofer ads in Washington

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.