Roofer ads in Los Angeles: US$28.06 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$830 in clicks at US$28.06 a click.

Cost per booked job in Los Angeles is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Los Angeles figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the roofer searches are in Los Angeles

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Los Angeles, at 40.5%.

In Los Angeles, urgent has the highest click price among the counted intent groups, at US$40.18 a click.

Plan a month of roofer ads in Los Angeles

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every roofer keyword tracked in Los Angeles

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched roofer keywords in Los Angeles are “roofer near me” (1,975 searches a month at US$16.92 a click), “roof repair” (1,218 searches a month at US$78.09 a click), and “metal roofing” (997 searches a month at US$8.10 a click).

In Los Angeles, “roof repair” is the keyword furthest from the country median: US$78.09 a click, 174.1% above the US$28.49 median click price for roofer across this country's tracked cities.

In Los Angeles, “re-roofing” is the least-searched of the counted keywords tracked here, at 44 searches a month.

In Los Angeles, 10 of the 11 counted roofer keywords tracked here have a recorded Google click price.

How Los Angeles compares in the United States

Over the 48 months tracked, roofers searches in Los Angeles peaked in March 2025 at 14,170 and were lowest in September 2022 at 3,720. Los Angeles's single latest tracked month is up 77.6% on the same month a year ago and down 19.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Los Angeles, the keyword changing fastest year on year is "emergency roof repair", up 140.7%.

• Los Angeles is 24th of 50 United States cities by click price, mid-table.
• Los Angeles is 3rd of 50 United States cities by monthly searches, among the three highest.
• Los Angeles is 6th of 6 California cities by click price, the highest.
• Los Angeles is 1st of 6 California cities by monthly searches, the highest.
• For this service, Los Angeles sits in California, which is 17th of 31 states by businesses per 10,000 people, mid-table (an average of 0.8 businesses per 10,000 people across California).
• Los Angeles's 58.4 searches a month per 100,000 people is above the country-wide rate of 57.8 for this service.
• Los Angeles's median roofer click price of US$28.06 is 1.5% below the country median of US$28.49.
• Counted searches over the last 12 months are down 19.9% on the 12 months before.
• In Los Angeles, searches peak in January, about 33.2% above the monthly average, and are lowest in June.

Roofer businesses in Los Angeles

The US Census Bureau counts 739 businesses in this industry in Los Angeles-Long Beach-Anaheim, CA (2023), about 0.6 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 12,844,441 (Los Angeles-Long Beach-Anaheim, CA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Roofer click prices in 6 countries

United States is 6th of 6 countries by median roofer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for roofers in the United States

Licensing is set by each state.

Questions people ask about roofer ads in Los Angeles

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.