Roofer ads in St. Louis: US$35.95 a click
A Google Ads click for a roofer in St. Louis costs US$35.95 at the search-weighted average (1,228 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 68.4% on the 12 months before.
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$1,063 in clicks at US$35.95 a click.
In St. Louis, the lowest click price on this page is near me at US$28.52. The highest click price on this page in St. Louis is urgent at US$40.80.
What a booked job costs in clicks
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$1,063 in clicks at US$35.95 a click.
Cost per booked job in St. Louis is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not St. Louis figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked job |
|---|---|---|
| Near me | US$28.52 | US$844 |
| Urgent | US$40.80 | US$1,207 |
| Specific jobs | US$39.07 | US$1,156 |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the roofer searches are in St. Louis
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
Specific jobs are the largest share of counted search volume in St. Louis, at 47.8%.
In St. Louis, urgent has the highest click price among the counted intent groups, at US$40.80 a click.
General searches
Near me
Lowest click price on this pageUrgent
Highest click price on this pageSpecific jobs
Related keywords
Not countedPlan a month of roofer ads in St. Louis
Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
US$1,000 at US$35.95 a click buys about 27.8 clicks a month.
If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 2.2 calls and 0.9 booked jobs, so each booked job costs about US$1,063 in clicks.
Put in your value per job and your margin to see whether this pays back.
Every roofer keyword tracked in St. Louis
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched roofer keywords in St. Louis are “roofer near me” (286 searches a month at US$28.52 a click), “metal roofing” (246 searches a month at US$8.94 a click), and “roof repair” (186 searches a month at US$99.28 a click).
In St. Louis, “roof repair” is the keyword furthest from the country median: US$99.28 a click, 248.5% above the US$28.49 median click price for roofer across this country's tracked cities.
In St. Louis, “re-roofing” is the least-searched of the counted keywords tracked here, at 9 searches a month.
In St. Louis, 7 of the 11 counted roofer keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| roofer | General searches | 129 | no price |
| roofing | General searches | 129 | no price |
| roofer near me | Near me | 286 | US$28.52 |
| roof leak repair | Urgent | 67 | US$40.80 |
| emergency roof repair | Urgent | 30 | no price |
| metal roofing | Specific jobs | 246 | US$8.94 |
| roof repair | Specific jobs | 186 | US$99.28 |
| roof replacement | Specific jobs | 112 | US$13.44 |
| roof restoration | Specific jobs | 25 | US$8.95 |
| re-roofing | Specific jobs | 9 | no price |
| tile roof repair | Specific jobs | 9 | US$20.86 |
| gutter replacement Related, not counted | Related keywords | 84 | US$57.47 |
How St. Louis compares in the United States
Over the 48 months tracked, roofers searches in St. Louis peaked in September 2024 at 5,610 and were lowest in December 2022 at 550. St. Louis's single latest tracked month is down 48.1% on the same month a year ago and down 56.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In St. Louis, the keyword changing fastest year on year is "roof replacement", down 81.8%.
- St. Louis is 35th of 50 United States cities by click price, mid-table.
- St. Louis is 32nd of 50 United States cities by monthly searches, mid-table.
- St. Louis is 2nd of 2 Missouri cities by click price, the highest.
- St. Louis is 1st of 2 Missouri cities by monthly searches, the highest.
- For this service, St. Louis sits in Missouri, which is 22nd of 31 states by businesses per 10,000 people, mid-table (an average of 0.9 businesses per 10,000 people across Missouri).
- St. Louis's 43.6 searches a month per 100,000 people is below the country-wide rate of 57.8 for this service.
- St. Louis's median roofer click price of US$35.95 is 26.2% above the country median of US$28.49.
- Counted searches over the last 12 months are down 68.4% on the 12 months before.
- In St. Louis, searches peak in September, about 28.4% above the monthly average, and are lowest in December.
Roofer businesses in St. Louis
The US Census Bureau counts 242 businesses in this industry in St. Louis, MO-IL (2023), about 0.9 for every 10,000 people.
What is counted: employer establishments.
Counts cover businesses with employees; most sole traders are not included.
Population: 2,814,421 (St. Louis, MO-IL). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Roofer click prices in 6 countries
United States is 6th of 6 countries by median roofer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| United Kingdom | US$5.78 | 74.2 | 25 |
| Canada | US$8.21 | 60.4 | 13 |
| Ireland | US$8.24 | 149.3 | 5 |
| Australia | US$9.23 | 95.2 | 25 |
| New Zealand | US$9.25 | 96.0 | 6 |
| United States this page's country | US$28.49 | 57.8 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Rules for roofers in the United States
Licensing is set by each state.
Questions people ask about roofer ads in St. Louis
How much does a Google Ads click cost for a roofer in St. Louis?
US$35.95 a click at the search-weighted average across the counted roofer search terms in St. Louis (Google Ads via DataForSEO, pulled October 13, 2026). St. Louis is 35th of 50 United States cities by click price, mid-table.
How many people search for a roofer in St. Louis each month?
1,228 searches a month on average over the last 12 months, down 68.4% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).
What does a booked job cost in clicks for roofers in St. Louis?
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$1,063 in clicks at US$35.95 a click.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Roofing Contractors). Every source is listed at the bottom of this page.
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Method
Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to St. Louis with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
Google Ads reports click prices in US$, so no currency conversion applies.
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | License |
|---|---|
DataForSEO, retrieved October 13, 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Home & Home Improvement | Published benchmark, cited |
US/Canada benchmark booking rate, trades | Published benchmark, cited |
Business counts, 2023 | US government work / public domain |
Population |
Related: Roofer in Kansas City, Roofer in New York, Roofer in Los Angeles, Roofer across United States, All services in St. Louis.