Roofer ads in Richmond: US$31.67 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$937 in clicks at US$31.67 a click.

Cost per booked job in Richmond is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Richmond figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the roofer searches are in Richmond

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Richmond, at 48.8%.

In Richmond, urgent has the highest click price among the counted intent groups, at US$63.51 a click.

Plan a month of roofer ads in Richmond

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every roofer keyword tracked in Richmond

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched roofer keywords in Richmond are “roofer near me” (142 searches a month at US$20.45 a click), “metal roofing” (103 searches a month at US$3.68 a click), and “roof repair” (100 searches a month at US$62.92 a click).

In Richmond, “emergency roof repair” is the keyword furthest from the country median: US$252.31 a click, 785.6% above the US$28.49 median click price for roofer across this country's tracked cities.

In Richmond, “tile roof repair” is the least-searched of the counted keywords tracked here, at 6 searches a month.

In Richmond, 6 of the 11 counted roofer keywords tracked here have a recorded Google click price.

How Richmond compares in the United States

Over the 48 months tracked, roofers searches in Richmond peaked in January 2025 at 1,610 and were lowest in March 2023 at 340. Richmond's single latest tracked month is down 7.1% on the same month a year ago and down 41.4% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Richmond, the keyword changing fastest year on year is "roofer near me", down 68.2%.

• Richmond is 29th of 50 United States cities by click price, mid-table.
• Richmond is 47th of 50 United States cities by monthly searches, mid-table.
• Richmond is 1st of 2 Virginia cities by click price, the lowest.
• Richmond is 2nd of 2 Virginia cities by monthly searches, the lowest.
• For this service, Richmond sits in Virginia, which is 14th of 31 states by businesses per 10,000 people, mid-table (an average of 0.7 businesses per 10,000 people across Virginia).
• Richmond's 41.2 searches a month per 100,000 people is below the country-wide rate of 57.8 for this service.
• Richmond's median roofer click price of US$31.67 is 11.2% above the country median of US$28.49.
• Counted searches over the last 12 months are down 48.8% on the 12 months before.
• In Richmond, searches peak in January, about 17.8% above the monthly average, and are lowest in November.

Roofer businesses in Richmond

The US Census Bureau counts 98 businesses in this industry in Richmond, VA (2023), about 0.7 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 1,389,338 (Richmond, VA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Roofer click prices in 6 countries

United States is 6th of 6 countries by median roofer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for roofers in the United States

Licensing is set by each state.

Questions people ask about roofer ads in Richmond

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.