Roofer ads in Boston: US$14.11 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$417 in clicks at US$14.11 a click.

Cost per booked job in Boston is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Boston figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the roofer searches are in Boston

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Boston, at 43.9%.

In Boston, urgent has the highest click price among the counted intent groups, at US$43.01 a click.

Plan a month of roofer ads in Boston

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every roofer keyword tracked in Boston

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched roofer keywords in Boston are “metal roofing” (202 searches a month at US$6.01 a click), “roofer near me” (189 searches a month at US$17.34 a click), and “roof repair” (104 searches a month at US$12.37 a click).

In Boston, “metal roofing” is the keyword furthest from the country median: US$6.01 a click, 78.9% below the US$28.49 median click price for roofer across this country's tracked cities.

In Boston, “re-roofing” is the least-searched of the counted keywords tracked here, at 8 searches a month.

In Boston, 7 of the 11 counted roofer keywords tracked here have a recorded Google click price.

How Boston compares in the United States

Over the 48 months tracked, roofers searches in Boston peaked in March 2025 at 1,890 and were lowest in November 2022 at 480. Boston's single latest tracked month is up 6.5% on the same month a year ago and up 18.1% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Boston, the keyword changing fastest year on year is "roof replacement", down 67.0%.

• Boston is 2nd of 50 United States cities by click price, among the three lowest.
• Boston is 43rd of 50 United States cities by monthly searches, mid-table.
• Boston is the only city in Massachusetts in this set, so there is no same-state rank.
• For this service, Boston sits in Massachusetts, which is 8th of 31 states by businesses per 10,000 people, mid-table (an average of 0.6 businesses per 10,000 people across Massachusetts).
• Boston's 16.6 searches a month per 100,000 people is below the country-wide rate of 57.8 for this service.
• Boston's median roofer click price of US$14.11 is 50.5% below the country median of US$28.49.
• Counted searches over the last 12 months are down 29.7% on the 12 months before.
• In Boston, searches peak in March, about 26.6% above the monthly average, and are lowest in November.

Roofer businesses in Boston

The US Census Bureau counts 292 businesses in this industry in Boston-Cambridge-Newton, MA-NH (2023), about 0.6 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 5,034,221 (Boston-Cambridge-Newton, MA-NH). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Roofer click prices in 6 countries

United States is 6th of 6 countries by median roofer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for roofers in the United States

Licensing is set by each state.

Questions people ask about roofer ads in Boston

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Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.