Painter ads in Virginia Beach: US$7.91 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$234 in clicks at US$7.91 a click.

Cost per booked job in Virginia Beach is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Virginia Beach figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the painter searches are in Virginia Beach

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Virginia Beach, at 67.0%.

In Virginia Beach, near me has the highest click price among the counted intent groups, at US$20.05 a click.

Plan a month of painter ads in Virginia Beach

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every painter keyword tracked in Virginia Beach

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched painter keywords in Virginia Beach are “interior painting” (142 searches a month at US$0.85 a click), “painters near me” (71 searches a month at US$20.05 a click), and “house painting” (12 searches a month at US$13.74 a click).

In Virginia Beach, “painters near me” is the keyword furthest from the country median: US$20.05 a click, 98.7% above the US$10.09 median click price for painter across this country's tracked cities.

In Virginia Beach, “commercial painters” is the least-searched of the counted keywords tracked here, at 7 searches a month.

In Virginia Beach, 6 of the 9 counted painter keywords tracked here have a recorded Google click price.

How Virginia Beach compares in the United States

Over the 48 months tracked, painters searches in Virginia Beach peaked in May 2026 at 630 and were lowest in December 2025 at 130. Virginia Beach's single latest tracked month is down 39.3% on the same month a year ago and down 71.7% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Virginia Beach, the keyword changing fastest year on year is "interior painting", up 249.0%.

• Virginia Beach is 12th of 50 United States cities by click price, mid-table.
• Virginia Beach is 47th of 50 United States cities by monthly searches, mid-table.
• Virginia Beach is 1st of 2 Virginia cities by click price, the lowest.
• Virginia Beach is 2nd of 2 Virginia cities by monthly searches, the lowest.
• For this service, Virginia Beach sits in Virginia, which is 21st of 31 states by businesses per 10,000 people, mid-table (an average of 1.3 businesses per 10,000 people across Virginia).
• Virginia Beach's 15.7 searches a month per 100,000 people is below the country-wide rate of 22.5 for this service.
• Virginia Beach's median painter click price of US$7.91 is 21.6% below the country median of US$10.09.
• Counted searches over the last 12 months are up 2.7% on the 12 months before.
• In Virginia Beach, searches peak in August, about 28.2% above the monthly average, and are lowest in December.

Painter businesses in Virginia Beach

The US Census Bureau counts 222 businesses in this industry in Virginia Beach-Chesapeake-Norfolk, VA-NC (2023), about 1.2 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 1,797,213 (Virginia Beach-Chesapeake-Norfolk, VA-NC). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Painter click prices in 6 countries

United States is 6th of 6 countries by median painter click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for painters in the United States

Licensing is set by each state.

Questions people ask about painter ads in Virginia Beach

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.