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Painter ads in San Antonio: US$10.30 a click

A Google Ads click for a painter in San Antonio costs US$10.30 at the search-weighted average (1,034 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are up 5.3% on the 12 months before.

The 10-second read
Click price, weighted avg
US$10.30
Searches a month
1,034
Year on year
up 5.3%
Click cost per booked job
US$305

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$305 in clicks at US$10.30 a click.

In San Antonio, the lowest click price on this page is specific jobs at US$5.23. The highest click price on this page in San Antonio is general searches at US$16.29.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$305 in clicks at US$10.30 a click.

Cost per booked job in San Antonio is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not San Antonio figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searchesUS$16.29US$482
Near meUS$15.89US$470
Specific jobsUS$5.23US$155

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the painter searches are in San Antonio

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in San Antonio, at 54.1%.

In San Antonio, general searches has the highest click price among the counted intent groups, at US$16.29 a click.

General searches

Highest click price on this page
“house painter”, “house painting”
Searches a month93, 9.0% of counted searches
Click price, weighted avgUS$16.29
In San Antonio, 3rd of 3 niches on this page by click price, the highest.

Near me

“painters near me”
Searches a month382, 36.9% of counted searches
Click price, weighted avgUS$15.89

Specific jobs

Lowest click price on this page
“interior painting”, “exterior house painting”, “painting quote”, “commercial painters”, “roof painting”, “fence painting”
Searches a month559, 54.1% of counted searches
Click price, weighted avgUS$5.23
In San Antonio, 1st of 3 niches on this page by click price, the lowest.

Related keywords

Not counted
“wallpaper removal”, “plastering”
Searches a month344
Click price, weighted avgUS$0.40
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of painter ads in San Antonio

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
97.1
Calls or forms
7.8
Booked jobs
3.3
Click cost per booked job
US$305

US$1,000 at US$10.30 a click buys about 97.1 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 7.8 calls and 3.3 booked jobs, so each booked job costs about US$305 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every painter keyword tracked in San Antonio

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched painter keywords in San Antonio are “painters near me” (382 searches a month at US$15.89 a click), “interior painting” (378 searches a month at US$3.01 a click), and “exterior house painting” (75 searches a month at US$17.03 a click).

In San Antonio, “house painter” is the keyword furthest from the country median: US$35.25 a click, 249.4% above the US$10.09 median click price for painter across this country's tracked cities.

In San Antonio, “painting quote” is the least-searched of the counted keywords tracked here, at 10 searches a month.

In San Antonio, 7 of the 9 counted painter keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
house paintingGeneral searches61US$6.34
house painterGeneral searches32US$35.25
painters near meNear me382US$15.89
interior paintingSpecific jobs378US$3.01
exterior house paintingSpecific jobs75US$17.03
fence paintingSpecific jobs51US$5.61
roof paintingSpecific jobs26US$2.63
commercial paintersSpecific jobs19no price
painting quoteSpecific jobs10no price
plastering
Related, not counted
Related keywords331US$0.14
wallpaper removal
Related, not counted
Related keywords13US$7.03
Ranks and trend

How San Antonio compares in the United States

Over the 48 months tracked, painters searches in San Antonio peaked in April 2026 at 1,610 and were lowest in December 2025 at 370. San Antonio's single latest tracked month is down 21.1% on the same month a year ago and up 13.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In San Antonio, the keyword changing fastest year on year is "interior painting", up 159.4%.

  • San Antonio is 26th of 50 United States cities by click price, mid-table.
  • San Antonio is 11th of 50 United States cities by monthly searches, mid-table.
  • San Antonio is 3rd of 4 Texas cities by click price, among the three lowest.
  • San Antonio is 2nd of 4 Texas cities by monthly searches, among the three highest.
  • For this service, San Antonio sits in Texas, which is 3rd of 31 states by businesses per 10,000 people, among the three lowest (an average of 0.6 businesses per 10,000 people across Texas).
  • San Antonio's 36.8 searches a month per 100,000 people is above the country-wide rate of 22.5 for this service.
  • San Antonio's median painter click price of US$10.30 is 2.1% above the country median of US$10.09.
  • Counted searches over the last 12 months are up 5.3% on the 12 months before.
  • In San Antonio, searches peak in March, about 39.1% above the monthly average, and are lowest in December.
Businesses

Painter businesses in San Antonio

The US Census Bureau counts 134 businesses in this industry in San Antonio-New Braunfels, TX (2023), about 0.5 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 2,813,140 (San Antonio-New Braunfels, TX). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Painter click prices in 6 countries

United States is 6th of 6 countries by median painter click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
United KingdomUS$0.9050.925
IrelandUS$1.5191.95
New ZealandUS$3.53115.46
AustraliaUS$5.7161.425
CanadaUS$7.1231.813
United States
this page's country
US$10.0922.550

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for painters in the United States

Licensing is set by each state.

FAQ

Questions people ask about painter ads in San Antonio

How much does a Google Ads click cost for a painter in San Antonio?

US$10.30 a click at the search-weighted average across the counted painter search terms in San Antonio (Google Ads via DataForSEO, pulled October 13, 2026). San Antonio is 26th of 50 United States cities by click price, mid-table.

How many people search for a painter in San Antonio each month?

1,034 searches a month on average over the last 12 months, up 5.3% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked job cost in clicks for painters in San Antonio?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$305 in clicks at US$10.30 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Painting and Wall Covering Contractors). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to San Antonio with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Painter in Dallas, Painter in Houston, Painter in Austin, Painter across United States, All services in San Antonio.

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