Painter ads in Houston: US$9.60 a click
A Google Ads click for a painter in Houston costs US$9.60 at the search-weighted average (1,849 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 33.8% on the 12 months before.
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$284 in clicks at US$9.60 a click.
In Houston, the lowest click price on this page is general searches at US$3.67. The highest click price on this page in Houston is near me at US$18.99.
What a booked job costs in clicks
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$284 in clicks at US$9.60 a click.
Cost per booked job in Houston is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Houston figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked job |
|---|---|---|
| General searches | US$3.67 | US$109 |
| Near me | US$18.99 | US$562 |
| Specific jobs | US$6.26 | US$185 |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the painter searches are in Houston
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
Specific jobs are the largest share of counted search volume in Houston, at 61.4%.
In Houston, near me has the highest click price among the counted intent groups, at US$18.99 a click.
General searches
Lowest click price on this pageNear me
Highest click price on this pageSpecific jobs
Related keywords
Not countedPlan a month of painter ads in Houston
Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
US$1,000 at US$9.60 a click buys about 104.2 clicks a month.
If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 8.4 calls and 3.5 booked jobs, so each booked job costs about US$284 in clicks.
Put in your value per job and your margin to see whether this pays back.
Every painter keyword tracked in Houston
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched painter keywords in Houston are “interior painting” (817 searches a month at US$5.77 a click), “painters near me” (524 searches a month at US$18.99 a click), and “house painting” (137 searches a month at US$1.68 a click).
In Houston, “painting quote” is the keyword furthest from the country median: US$24.36 a click, 141.4% above the US$10.09 median click price for painter across this country's tracked cities.
In Houston, “painting quote” is the least-searched of the counted keywords tracked here, at 18 searches a month.
In Houston, 9 of the 9 counted painter keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| house painting | General searches | 137 | US$1.68 |
| house painter | General searches | 54 | US$8.73 |
| painters near me | Near me | 524 | US$18.99 |
| interior painting | Specific jobs | 817 | US$5.77 |
| exterior house painting | Specific jobs | 127 | US$13.48 |
| fence painting | Specific jobs | 94 | US$0.19 |
| roof painting | Specific jobs | 58 | US$0.79 |
| commercial painters | Specific jobs | 21 | US$8.61 |
| painting quote | Specific jobs | 18 | US$24.36 |
| plastering Related, not counted | Related keywords | 692 | US$0.94 |
| wallpaper removal Related, not counted | Related keywords | 36 | US$0.13 |
How Houston compares in the United States
Over the 48 months tracked, painters searches in Houston peaked in September 2024 at 4,170 and were lowest in December 2022 at 960. Houston's single latest tracked month is down 38.8% on the same month a year ago and down 67.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Houston, the keyword changing fastest year on year is "interior painting", up 170.0%.
- Houston is 24th of 50 United States cities by click price, mid-table.
- Houston is 3rd of 50 United States cities by monthly searches, among the three highest.
- Houston is 2nd of 4 Texas cities by click price, among the three lowest.
- Houston is 1st of 4 Texas cities by monthly searches, the highest.
- For this service, Houston sits in Texas, which is 3rd of 31 states by businesses per 10,000 people, among the three lowest (an average of 0.6 businesses per 10,000 people across Texas).
- Houston's 23.4 searches a month per 100,000 people is above the country-wide rate of 22.5 for this service.
- Houston's median painter click price of US$9.60 is 4.9% below the country median of US$10.09.
- Counted searches over the last 12 months are down 33.8% on the 12 months before.
- In Houston, searches are fairly even through the year; the busiest month, April, is not a strong peak.
Painter businesses in Houston
The US Census Bureau counts 283 businesses in this industry in Houston-Pasadena-The Woodlands, TX (2023), about 0.4 for every 10,000 people.
What is counted: employer establishments.
Counts cover businesses with employees; most sole traders are not included.
Population: 7,904,627 (Houston-Pasadena-The Woodlands, TX). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Painter click prices in 6 countries
United States is 6th of 6 countries by median painter click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| United Kingdom | US$0.90 | 50.9 | 25 |
| Ireland | US$1.51 | 91.9 | 5 |
| New Zealand | US$3.53 | 115.4 | 6 |
| Australia | US$5.71 | 61.4 | 25 |
| Canada | US$7.12 | 31.8 | 13 |
| United States this page's country | US$10.09 | 22.5 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Rules for painters in the United States
Licensing is set by each state.
Questions people ask about painter ads in Houston
How much does a Google Ads click cost for a painter in Houston?
US$9.60 a click at the search-weighted average across the counted painter search terms in Houston (Google Ads via DataForSEO, pulled October 13, 2026). Houston is 24th of 50 United States cities by click price, mid-table.
How many people search for a painter in Houston each month?
1,849 searches a month on average over the last 12 months, down 33.8% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).
What does a booked job cost in clicks for painters in Houston?
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$284 in clicks at US$9.60 a click.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Painting and Wall Covering Contractors). Every source is listed at the bottom of this page.
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Method
Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Houston with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
Google Ads reports click prices in US$, so no currency conversion applies.
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | License |
|---|---|
DataForSEO, retrieved October 13, 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Home & Home Improvement | Published benchmark, cited |
US/Canada benchmark booking rate, trades | Published benchmark, cited |
Business counts, 2023 | US government work / public domain |
Population |
Related: Painter in Dallas, Painter in San Antonio, Painter in Austin, Painter across United States, All services in Houston.