Movers ads in Richmond: US$30.50 a click

What a booked move costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about US$902 in clicks at US$30.50 a click.

Cost per booked move in Richmond is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Richmond figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the movers searches are in Richmond

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Richmond, at 48.2%.

In Richmond, near me has the highest click price among the counted intent groups, at US$39.07 a click.

Plan a month of movers ads in Richmond

Put in your own value per move and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every movers keyword tracked in Richmond

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched movers keywords in Richmond are “movers near me” (623 searches a month at US$39.07 a click), “moving company” (308 searches a month at US$15.62 a click), and “movers” (157 searches a month at US$20.67 a click).

In Richmond, “interstate movers” is the keyword furthest from the country median: US$89.13 a click, 213.5% above the US$28.43 median click price for movers across this country's tracked cities.

In Richmond, “interstate movers” is the least-searched of the counted keywords tracked here, at 12 searches a month.

In Richmond, 8 of the 10 counted movers keywords tracked here have a recorded Google click price.

How Richmond compares in the United States

Over the 48 months tracked, movers searches in Richmond peaked in November 2023 at 7,420 and were lowest in November 2025 at 720. Richmond's single latest tracked month is down 28.7% on the same month a year ago and down 82.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Richmond, the keyword changing fastest year on year is "interstate movers", down 71.2%.

• Richmond is 36th of 50 United States cities by click price, mid-table.
• Richmond is 44th of 50 United States cities by monthly searches, mid-table.
• Richmond is 1st of 2 Virginia cities by click price, the lowest.
• Richmond is 2nd of 2 Virginia cities by monthly searches, the lowest.
• For this service, Richmond sits in Virginia, which is 22nd of 31 states by businesses per 10,000 people, mid-table (an average of 0.3 businesses per 10,000 people across Virginia).
• Richmond's 93.1 searches a month per 100,000 people is above the country-wide rate of 90.4 for this service.
• Richmond's median movers click price of US$30.50 is 7.3% above the country median of US$28.43.
• Counted searches over the last 12 months are down 47.8% on the 12 months before.
• In Richmond, searches peak in November, about 27.4% above the monthly average, and are lowest in June.

Movers businesses in Richmond

The US Census Bureau counts 43 businesses in this industry in Richmond, VA (2023), about 0.3 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 1,389,338 (Richmond, VA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Movers click prices in 6 countries

United States is 6th of 6 countries by median movers click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for movers in the United States

Regulator or register: Federal Motor Carrier Safety Administration (FMCSA).

Household-goods movers crossing state lines must register with FMCSA; licensing for moves within one state is set by that state.

Questions people ask about movers ads in Richmond

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.