sixtysteps.co

Movers ads in Orlando: US$29.08 a click

A Google Ads click for a mover in Orlando costs US$29.08 at the search-weighted average (2,726 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 54.6% on the 12 months before.

The 10-second read
Click price, weighted avg
US$29.08
Searches a month
2,726
Year on year
down 54.6%
Click cost per booked move
US$860

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about US$860 in clicks at US$29.08 a click.

In Orlando, the lowest click price on this page is specific jobs at US$20.03. The highest click price on this page in Orlando is near me at US$33.20.

Cost per booked move

What a booked move costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about US$860 in clicks at US$29.08 a click.

Cost per booked move in Orlando is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Orlando figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked move
General searchesUS$28.41US$840
Near meUS$33.20US$982
Specific jobsUS$20.03US$592

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the movers searches are in Orlando

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Orlando, at 44.2%.

In Orlando, near me has the highest click price among the counted intent groups, at US$33.20 a click.

General searches

“movers”, “moving company”
Searches a month1,205, 44.2% of counted searches
Click price, weighted avgUS$28.41

Near me

Highest click price on this page
“movers near me”
Searches a month1,073, 39.4% of counted searches
Click price, weighted avgUS$33.20
In Orlando, 3rd of 3 niches on this page by click price, the highest.

Specific jobs

Lowest click price on this page
“interstate movers”, “long distance movers”, “local movers”, “furniture movers”, “office movers”, “piano movers”, “packing services movers”
Searches a month447, 16.4% of counted searches
Click price, weighted avgUS$20.03
In Orlando, 1st of 3 niches on this page by click price, the lowest.

Related keywords

Not counted
“full service movers”, “storage movers”
Searches a month98
Click price, weighted avgUS$27.52
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of movers ads in Orlando

Put in your own value per move and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
34.4
Calls or forms
2.8
Booked moves
1.2
Click cost per booked move
US$860

US$1,000 at US$29.08 a click buys about 34.4 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 2.8 calls and 1.2 booked moves, so each booked move costs about US$860 in clicks.

Put in your value per move and your margin to see whether this pays back.

Keywords

Every movers keyword tracked in Orlando

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched movers keywords in Orlando are “movers near me” (1,073 searches a month at US$33.20 a click), “moving company” (670 searches a month at US$27.50 a click), and “movers” (535 searches a month at US$29.54 a click).

In Orlando, “interstate movers” is the keyword furthest from the country median: US$77.67 a click, 173.2% above the US$28.43 median click price for movers across this country's tracked cities.

In Orlando, “interstate movers” is the least-searched of the counted keywords tracked here, at 17 searches a month.

In Orlando, 7 of the 10 counted movers keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
moving companyGeneral searches670US$27.50
moversGeneral searches535US$29.54
movers near meNear me1,073US$33.20
local moversSpecific jobs302US$11.36
long distance moversSpecific jobs42US$73.30
furniture moversSpecific jobs38US$4.24
piano moversSpecific jobs30no price
office moversSpecific jobs18no price
interstate moversSpecific jobs17US$77.67
packing services moversSpecific jobsnoneno price
full service movers
Related, not counted
Related keywords90US$29.87
storage movers
Related, not counted
Related keywords8US$1.06
Ranks and trend

How Orlando compares in the United States

Over the 48 months tracked, movers searches in Orlando peaked in December 2024 at 10,000 and were lowest in November 2025 at 1,990. Orlando's single latest tracked month is down 34.5% on the same month a year ago and down 67.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Orlando, the keyword changing fastest year on year is "interstate movers", down 77.3%.

  • Orlando is 30th of 50 United States cities by click price, mid-table.
  • Orlando is 25th of 50 United States cities by monthly searches, mid-table.
  • Orlando is 2nd of 4 Florida cities by click price, among the three lowest.
  • Orlando is 4th of 4 Florida cities by monthly searches, the lowest.
  • For this service, Orlando sits in Florida, which is 27th of 31 states by businesses per 10,000 people, mid-table (an average of 0.4 businesses per 10,000 people across Florida).
  • Orlando's 92.2 searches a month per 100,000 people is above the country-wide rate of 90.4 for this service.
  • Orlando's median movers click price of US$29.08 is 2.3% above the country median of US$28.43.
  • Counted searches over the last 12 months are down 54.6% on the 12 months before.
  • In Orlando, searches are fairly even through the year; the busiest month, February, is not a strong peak.
Businesses

Movers businesses in Orlando

The US Census Bureau counts 92 businesses in this industry in Orlando-Kissimmee-Sanford, FL (2023), about 0.3 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 2,957,672 (Orlando-Kissimmee-Sanford, FL). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Movers click prices in 6 countries

United States is 6th of 6 countries by median movers click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$2.4557.05
United KingdomUS$7.1377.625
New ZealandUS$8.5764.56
CanadaUS$12.9099.013
AustraliaUS$16.70156.425
United States
this page's country
US$28.4390.450

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for movers in the United States

Regulator or register: Federal Motor Carrier Safety Administration (FMCSA).

Household-goods movers crossing state lines must register with FMCSA; licensing for moves within one state is set by that state.

FAQ

Questions people ask about movers ads in Orlando

How much does a Google Ads click cost for a mover in Orlando?

US$29.08 a click at the search-weighted average across the counted movers search terms in Orlando (Google Ads via DataForSEO, pulled October 13, 2026). Orlando is 30th of 50 United States cities by click price, mid-table.

How many people search for a mover in Orlando each month?

2,726 searches a month on average over the last 12 months, down 54.6% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked move cost in clicks for movers in Orlando?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about US$860 in clicks at US$29.08 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Used Household and Office Goods Moving). Every source is listed at the bottom of this page.

The Teardown · Free

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Get a free teardownEmail me this benchmark
Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Orlando with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked move is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Movers in Miami, Movers in Tampa, Movers in Jacksonville, Movers across United States, All services in Orlando.

Privacy · Terms