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Movers ads in Memphis: US$25.35 a click

A Google Ads click for a mover in Memphis costs US$25.35 at the search-weighted average (2,206 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are up 12.6% on the 12 months before.

The 10-second read
Click price, weighted avg
US$25.35
Searches a month
2,206
Year on year
up 12.6%
Click cost per booked move
US$750

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about US$750 in clicks at US$25.35 a click.

In Memphis, the lowest click price on this page is specific jobs at US$23.74. The highest click price on this page in Memphis is near me at US$27.28.

Cost per booked move

What a booked move costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about US$750 in clicks at US$25.35 a click.

Cost per booked move in Memphis is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Memphis figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked move
General searchesUS$24.00US$710
Near meUS$27.28US$807
Specific jobsUS$23.74US$702

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the movers searches are in Memphis

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Memphis, at 47.0%.

In Memphis, near me has the highest click price among the counted intent groups, at US$27.28 a click.

General searches

“movers”, “moving company”
Searches a month1,036, 47.0% of counted searches
Click price, weighted avgUS$24.00

Near me

Highest click price on this page
“movers near me”
Searches a month922, 41.8% of counted searches
Click price, weighted avgUS$27.28
In Memphis, 3rd of 3 niches on this page by click price, the highest.

Specific jobs

Lowest click price on this page
“interstate movers”, “long distance movers”, “local movers”, “furniture movers”, “office movers”, “piano movers”, “packing services movers”
Searches a month248, 11.2% of counted searches
Click price, weighted avgUS$23.74
In Memphis, 1st of 3 niches on this page by click price, the lowest.

Related keywords

Not counted
“full service movers”, “storage movers”
Searches a month83
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of movers ads in Memphis

Put in your own value per move and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
39.4
Calls or forms
3.2
Booked moves
1.3
Click cost per booked move
US$750

US$1,000 at US$25.35 a click buys about 39.4 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 3.2 calls and 1.3 booked moves, so each booked move costs about US$750 in clicks.

Put in your value per move and your margin to see whether this pays back.

Keywords

Every movers keyword tracked in Memphis

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched movers keywords in Memphis are “movers near me” (922 searches a month at US$27.28 a click), “moving company” (743 searches a month at US$24.57 a click), and “movers” (293 searches a month at US$22.56 a click).

In Memphis, “interstate movers” is the keyword furthest from the country median: US$79.50 a click, 179.6% above the US$28.43 median click price for movers across this country's tracked cities.

In Memphis, “interstate movers” is the least-searched of the counted keywords tracked here, at 10 searches a month.

In Memphis, 8 of the 10 counted movers keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
moving companyGeneral searches743US$24.57
moversGeneral searches293US$22.56
movers near meNear me922US$27.28
local moversSpecific jobs160US$16.83
long distance moversSpecific jobs26US$65.72
furniture moversSpecific jobs24US$7.24
piano moversSpecific jobs18US$15.54
interstate moversSpecific jobs10US$79.50
office moversSpecific jobs10no price
packing services moversSpecific jobsnoneno price
full service movers
Related, not counted
Related keywords79no price
storage movers
Related, not counted
Related keywords4no price
Ranks and trend

How Memphis compares in the United States

Over the 48 months tracked, movers searches in Memphis peaked in January 2026 at 5,840 and were lowest in April 2024 at 1,030. Memphis's single latest tracked month is down 3.3% on the same month a year ago and up 23.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Memphis, the keyword changing fastest year on year is "interstate movers", down 70.7%.

  • Memphis is 13th of 50 United States cities by click price, mid-table.
  • Memphis is 32nd of 50 United States cities by monthly searches, mid-table.
  • Memphis is 1st of 2 Tennessee cities by click price, the lowest.
  • Memphis is 2nd of 2 Tennessee cities by monthly searches, the lowest.
  • For this service, Memphis sits in Tennessee, which is 10th of 31 states by businesses per 10,000 people, mid-table (an average of 0.2 businesses per 10,000 people across Tennessee).
  • Memphis's 164.4 searches a month per 100,000 people is above the country-wide rate of 90.4 for this service.
  • Memphis's median movers click price of US$25.35 is 10.8% below the country median of US$28.43.
  • Counted searches over the last 12 months are up 12.6% on the 12 months before.
  • In Memphis, searches peak in January, about 45.0% above the monthly average, and are lowest in December.
Businesses

Movers businesses in Memphis

The US Census Bureau counts 25 businesses in this industry in Memphis, TN-MS-AR (2023), about 0.2 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 1,341,412 (Memphis, TN-MS-AR). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Movers click prices in 6 countries

United States is 6th of 6 countries by median movers click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$2.4557.05
United KingdomUS$7.1377.625
New ZealandUS$8.5764.56
CanadaUS$12.9099.013
AustraliaUS$16.70156.425
United States
this page's country
US$28.4390.450

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for movers in the United States

Regulator or register: Federal Motor Carrier Safety Administration (FMCSA).

Household-goods movers crossing state lines must register with FMCSA; licensing for moves within one state is set by that state.

FAQ

Questions people ask about movers ads in Memphis

How much does a Google Ads click cost for a mover in Memphis?

US$25.35 a click at the search-weighted average across the counted movers search terms in Memphis (Google Ads via DataForSEO, pulled October 13, 2026). Memphis is 13th of 50 United States cities by click price, mid-table.

How many people search for a mover in Memphis each month?

2,206 searches a month on average over the last 12 months, up 12.6% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked move cost in clicks for movers in Memphis?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about US$750 in clicks at US$25.35 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Used Household and Office Goods Moving). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Memphis with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked move is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Movers in Nashville, Movers in New York, Movers in Los Angeles, Movers across United States, All services in Memphis.

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