Movers ads in Kansas City: US$30.79 a click
A Google Ads click for a mover in Kansas City costs US$30.79 at the search-weighted average (1,558 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 29.1% on the 12 months before.
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about US$911 in clicks at US$30.79 a click.
In Kansas City, the lowest click price on this page is specific jobs at US$24.77. The highest click price on this page in Kansas City is near me at US$34.04.
What a booked move costs in clicks
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about US$911 in clicks at US$30.79 a click.
Cost per booked move in Kansas City is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Kansas City figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked move |
|---|---|---|
| General searches | US$30.49 | US$902 |
| Near me | US$34.04 | US$1,007 |
| Specific jobs | US$24.77 | US$733 |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the movers searches are in Kansas City
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
General searches are the largest share of counted search volume in Kansas City, at 45.1%.
In Kansas City, near me has the highest click price among the counted intent groups, at US$34.04 a click.
General searches
Near me
Highest click price on this pageSpecific jobs
Lowest click price on this pageRelated keywords
Not countedPlan a month of movers ads in Kansas City
Put in your own value per move and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
US$1,000 at US$30.79 a click buys about 32.5 clicks a month.
If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 2.6 calls and 1.1 booked moves, so each booked move costs about US$911 in clicks.
Put in your value per move and your margin to see whether this pays back.
Every movers keyword tracked in Kansas City
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched movers keywords in Kansas City are “movers near me” (572 searches a month at US$34.04 a click), “moving company” (470 searches a month at US$31.34 a click), and “movers” (233 searches a month at US$28.77 a click).
In Kansas City, “interstate movers” is the keyword furthest from the country median: US$61.65 a click, 116.8% above the US$28.43 median click price for movers across this country's tracked cities.
In Kansas City, “office movers” is the least-searched of the counted keywords tracked here, at 10 searches a month.
In Kansas City, 8 of the 10 counted movers keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| moving company | General searches | 470 | US$31.34 |
| movers | General searches | 233 | US$28.77 |
| movers near me | Near me | 572 | US$34.04 |
| local movers | Specific jobs | 190 | US$23.22 |
| furniture movers | Specific jobs | 27 | US$24.29 |
| piano movers | Specific jobs | 26 | US$11.80 |
| long distance movers | Specific jobs | 19 | US$37.34 |
| interstate movers | Specific jobs | 11 | US$61.65 |
| office movers | Specific jobs | 10 | no price |
| packing services movers | Specific jobs | none | no price |
| full service movers Related, not counted | Related keywords | 76 | US$56.09 |
| storage movers Related, not counted | Related keywords | 3 | no price |
How Kansas City compares in the United States
Over the 48 months tracked, movers searches in Kansas City peaked in July 2024 at 3,490 and were lowest in November 2025 at 1,110. Kansas City's single latest tracked month is down 6.6% on the same month a year ago and down 26.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Kansas City, the keyword changing fastest year on year is "interstate movers", down 68.3%.
- Kansas City is 38th of 50 United States cities by click price, mid-table.
- Kansas City is 39th of 50 United States cities by monthly searches, mid-table.
- Kansas City is 2nd of 2 Missouri cities by click price, the highest.
- Kansas City is 2nd of 2 Missouri cities by monthly searches, the lowest.
- For this service, Kansas City sits in Missouri, which is 14th of 31 states by businesses per 10,000 people, mid-table (an average of 0.3 businesses per 10,000 people across Missouri).
- Kansas City's 68.6 searches a month per 100,000 people is below the country-wide rate of 90.4 for this service.
- Kansas City's median movers click price of US$30.79 is 8.3% above the country median of US$28.43.
- Counted searches over the last 12 months are down 29.1% on the 12 months before.
- In Kansas City, searches peak in July, about 18.7% above the monthly average, and are lowest in December.
Movers businesses in Kansas City
The US Census Bureau counts 69 businesses in this industry in Kansas City, MO-KS (2023), about 0.3 for every 10,000 people.
What is counted: employer establishments.
Counts cover businesses with employees; most sole traders are not included.
Population: 2,270,682 (Kansas City, MO-KS). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Movers click prices in 6 countries
United States is 6th of 6 countries by median movers click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$2.45 | 57.0 | 5 |
| United Kingdom | US$7.13 | 77.6 | 25 |
| New Zealand | US$8.57 | 64.5 | 6 |
| Canada | US$12.90 | 99.0 | 13 |
| Australia | US$16.70 | 156.4 | 25 |
| United States this page's country | US$28.43 | 90.4 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Rules for movers in the United States
Regulator or register: Federal Motor Carrier Safety Administration (FMCSA).
Household-goods movers crossing state lines must register with FMCSA; licensing for moves within one state is set by that state.
Questions people ask about movers ads in Kansas City
How much does a Google Ads click cost for a mover in Kansas City?
US$30.79 a click at the search-weighted average across the counted movers search terms in Kansas City (Google Ads via DataForSEO, pulled October 13, 2026). Kansas City is 38th of 50 United States cities by click price, mid-table.
How many people search for a mover in Kansas City each month?
1,558 searches a month on average over the last 12 months, down 29.1% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).
What does a booked move cost in clicks for movers in Kansas City?
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked move costs about US$911 in clicks at US$30.79 a click.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Used Household and Office Goods Moving). Every source is listed at the bottom of this page.
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Method
Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Kansas City with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked move is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
Google Ads reports click prices in US$, so no currency conversion applies.
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | License |
|---|---|
DataForSEO, retrieved October 13, 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Home & Home Improvement | Published benchmark, cited |
US/Canada benchmark booking rate, trades | Published benchmark, cited |
Business counts, 2023 | US government work / public domain |
Population |
Related: Movers in St. Louis, Movers in New York, Movers in Los Angeles, Movers across United States, All services in Kansas City.