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Locksmith ads in San Jose: US$17.52 a click

A Google Ads click for a locksmith in San Jose costs US$17.52 at the search-weighted average (6,053 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are up 13.8% on the 12 months before.

The 10-second read
Click price, weighted avg
US$17.52
Searches a month
6,053
Year on year
up 13.8%
Click cost per booked job
US$518

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$518 in clicks at US$17.52 a click.

In San Jose, the lowest click price on this page is specific jobs at US$5.60. The highest click price on this page in San Jose is urgent at US$26.35.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$518 in clicks at US$17.52 a click.

Cost per booked job in San Jose is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not San Jose figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searchesUS$17.36US$513
Near meUS$16.88US$499
UrgentUS$26.35US$779
Specific jobsUS$5.60US$166

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the locksmith searches are in San Jose

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in San Jose, at 60.8%.

In San Jose, urgent has the highest click price among the counted intent groups, at US$26.35 a click.

An urgent search (“emergency locksmith”) costs US$17.71 a click, against US$17.36 for “locksmith”.

General searches

“locksmith”
Searches a month3,683, 60.8% of counted searches
Click price, weighted avgUS$17.36

Near me

“locksmith near me”
Searches a month1,892, 31.3% of counted searches
Click price, weighted avgUS$16.88

Urgent

Highest click price on this page
“emergency locksmith”, “24 hour locksmith”, “locked out of house”, “locked out of car”
Searches a month356, 5.9% of counted searches
Click price, weighted avgUS$26.35
In San Jose, 4th of 4 niches on this page by click price, the highest.

Specific jobs

Lowest click price on this page
“lock change”, “rekey locks”, “lock repair”, “safe opening”, “commercial locksmith”
Searches a month123, 2.0% of counted searches
Click price, weighted avgUS$5.60
In San Jose, 1st of 4 niches on this page by click price, the lowest.

Related keywords

Not counted
“key cutting”
Searches a month22
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of locksmith ads in San Jose

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
57.1
Calls or forms
4.6
Booked jobs
1.9
Click cost per booked job
US$518

US$1,000 at US$17.52 a click buys about 57.1 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 4.6 calls and 1.9 booked jobs, so each booked job costs about US$518 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every locksmith keyword tracked in San Jose

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched locksmith keywords in San Jose are “locksmith” (3,683 searches a month at US$17.36 a click), “locksmith near me” (1,892 searches a month at US$16.88 a click), and “emergency locksmith” (177 searches a month at US$17.71 a click).

In San Jose, “24 hour locksmith” is the keyword furthest from the country median: US$38.77 a click, 122.4% above the US$17.43 median click price for locksmith across this country's tracked cities.

In San Jose, “safe opening” is the least-searched of the counted keywords tracked here, at 6 searches a month.

In San Jose, 8 of the 11 counted locksmith keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
locksmithGeneral searches3,683US$17.36
locksmith near meNear me1,892US$16.88
emergency locksmithUrgent177US$17.71
24 hour locksmithUrgent98US$38.77
locked out of carUrgent70US$30.82
locked out of houseUrgent11no price
commercial locksmithSpecific jobs69US$7.56
rekey locksSpecific jobs28US$0.01
lock changeSpecific jobs10no price
lock repairSpecific jobs10US$7.68
safe openingSpecific jobs6no price
key cutting
Related, not counted
Related keywords22no price
Ranks and trend

How San Jose compares in the United States

Over the 48 months tracked, locksmiths searches in San Jose peaked in April 2026 at 29,460 and were lowest in August 2026 at 2,760. San Jose's single latest tracked month is down 10.4% on the same month a year ago and down 44.1% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In San Jose, the keyword changing fastest year on year is "locksmith", up 68.1%.

  • San Jose is 27th of 50 United States cities by click price, mid-table.
  • San Jose is 16th of 50 United States cities by monthly searches, mid-table.
  • San Jose is 4th of 6 California cities by click price, among the three highest.
  • San Jose is 2nd of 6 California cities by monthly searches, among the three highest.
  • For this service, San Jose sits in California, which is 22nd of 31 states by businesses per 10,000 people, mid-table (an average of 0.1 businesses per 10,000 people across California).
  • San Jose's 305.0 searches a month per 100,000 people is above the country-wide rate of 165.2 for this service.
  • San Jose's median locksmith click price of US$17.52 is 0.5% above the country median of US$17.43.
  • Counted searches over the last 12 months are up 13.8% on the 12 months before.
  • In San Jose, searches peak in April, about 103.5% above the monthly average, and are lowest in August.
Businesses

Locksmith businesses in San Jose

The US Census Bureau counts 28 businesses in this industry in San Jose-Sunnyvale-Santa Clara, CA (2023), about 0.1 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 1,984,473 (San Jose-Sunnyvale-Santa Clara, CA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Locksmith click prices in 6 countries

United States is 5th of 6 countries by median locksmith click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$2.88311.05
New ZealandUS$3.38199.66
AustraliaUS$6.61320.125
CanadaUS$7.74154.513
United States
this page's country
US$17.43165.250
United KingdomUS$21.13188.225

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for locksmiths in the United States

Licensing is set by each state.

FAQ

Questions people ask about locksmith ads in San Jose

How much does a Google Ads click cost for a locksmith in San Jose?

US$17.52 a click at the search-weighted average across the counted locksmith search terms in San Jose (Google Ads via DataForSEO, pulled October 13, 2026). San Jose is 27th of 50 United States cities by click price, mid-table.

How many people search for a locksmith in San Jose each month?

6,053 searches a month on average over the last 12 months, up 13.8% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked job cost in clicks for locksmiths in San Jose?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$518 in clicks at US$17.52 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Locksmiths). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to San Jose with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Locksmith in Los Angeles, Locksmith in Riverside, Locksmith in San Francisco, Locksmith across United States, All services in San Jose.

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