House cleaning ads in St. Louis: US$14.77 a click
A Google Ads click for a house cleaner in St. Louis costs US$14.77 at the search-weighted average (672 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 30.4% on the 12 months before.
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about US$437 in clicks at US$14.77 a click.
In St. Louis, the lowest click price on this page is near me at US$14.57. The highest click price on this page in St. Louis is specific jobs at US$15.17.
What a booked clean costs in clicks
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about US$437 in clicks at US$14.77 a click.
Cost per booked clean in St. Louis is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not St. Louis figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked clean |
|---|---|---|
| General searches | US$14.90 | US$441 |
| Near me | US$14.57 | US$431 |
| Specific jobs | US$15.17 | US$449 |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the house cleaning searches are in St. Louis
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
Near me are the largest share of counted search volume in St. Louis, at 50.4%.
In St. Louis, specific jobs has the highest click price among the counted intent groups, at US$15.17 a click.
General searches
Near me
Lowest click price on this pageSpecific jobs
Highest click price on this pageRelated keywords
Not countedPlan a month of house cleaning ads in St. Louis
Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
US$1,000 at US$14.77 a click buys about 67.7 clicks a month.
If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 5.5 calls and 2.3 booked cleans, so each booked clean costs about US$437 in clicks.
Put in your value per clean and your margin to see whether this pays back.
Every house cleaning keyword tracked in St. Louis
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched house cleaning keywords in St. Louis are “cleaning services near me” (221 searches a month at US$11.81 a click), “cleaning services” (150 searches a month at US$8.80 a click), and “house cleaning near me” (118 searches a month at US$19.74 a click).
In St. Louis, “house cleaning” is the keyword furthest from the country median: US$24.95 a click, 112.0% above the US$11.77 median click price for house cleaning across this country's tracked cities.
In St. Louis, “regular house cleaning” is the least-searched of the counted keywords tracked here, at 1 search a month.
In St. Louis, 6 of the 9 counted house cleaning keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| cleaning services | General searches | 150 | US$8.80 |
| house cleaning | General searches | 91 | US$24.95 |
| cleaning services near me | Near me | 221 | US$11.81 |
| house cleaning near me | Near me | 118 | US$19.74 |
| deep cleaning service | Specific jobs | 72 | US$17.54 |
| spring cleaning service | Specific jobs | 16 | US$4.52 |
| bond cleaning | Specific jobs | 2 | no price |
| end of lease cleaning | Specific jobs | 2 | no price |
| regular house cleaning | Specific jobs | 1 | no price |
| carpet cleaning Related, not counted | Related keywords | 850 | US$8.44 |
| office cleaning Related, not counted | Related keywords | 14 | US$24.44 |
How St. Louis compares in the United States
Over the 48 months tracked, house cleaners searches in St. Louis peaked in September 2022 at 1,810 and were lowest in February 2026 at 480. St. Louis's single latest tracked month is down 23.5% on the same month a year ago and down 38.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In St. Louis, the keyword changing fastest year on year is "regular house cleaning", down 75.0%.
- St. Louis is 46th of 50 United States cities by click price, mid-table.
- St. Louis is 41st of 50 United States cities by monthly searches, mid-table.
- St. Louis is 2nd of 2 Missouri cities by click price, the highest.
- St. Louis is 1st of 2 Missouri cities by monthly searches, the highest.
- For this service, St. Louis sits in Missouri, which is 17th of 31 states by businesses per 10,000 people, mid-table (an average of 2.2 businesses per 10,000 people across Missouri).
- St. Louis's 23.9 searches a month per 100,000 people is below the country-wide rate of 40.5 for this service.
- St. Louis's median house cleaning click price of US$14.77 is 25.5% above the country median of US$11.77.
- Counted searches over the last 12 months are down 30.4% on the 12 months before.
- In St. Louis, searches peak in July, about 18.5% above the monthly average, and are lowest in February.
House cleaning businesses in St. Louis
The US Census Bureau counts 593 businesses in this industry in St. Louis, MO-IL (2023), about 2.1 for every 10,000 people.
What is counted: employer establishments.
Counts cover businesses with employees; most sole traders are not included.
Population: 2,814,421 (St. Louis, MO-IL). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
House cleaning click prices in 6 countries
United States is 6th of 6 countries by median house cleaning click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$1.88 | 104.2 | 5 |
| United Kingdom | US$3.34 | 47.1 | 25 |
| Canada | US$5.25 | 43.8 | 13 |
| New Zealand | US$5.38 | 57.4 | 6 |
| Australia | US$8.75 | 106.7 | 25 |
| United States this page's country | US$11.77 | 40.5 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Rules for house cleaners in the United States
Licensing is set by each state.
Questions people ask about house cleaning ads in St. Louis
How much does a Google Ads click cost for a house cleaner in St. Louis?
US$14.77 a click at the search-weighted average across the counted house cleaning search terms in St. Louis (Google Ads via DataForSEO, pulled October 13, 2026). St. Louis is 46th of 50 United States cities by click price, mid-table.
How many people search for a house cleaner in St. Louis each month?
672 searches a month on average over the last 12 months, down 30.4% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).
What does a booked clean cost in clicks for house cleaners in St. Louis?
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about US$437 in clicks at US$14.77 a click.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Janitorial Services). Every source is listed at the bottom of this page.
Want someone to read your account against these numbers?
A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.
Method
Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to St. Louis with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked clean is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
Google Ads reports click prices in US$, so no currency conversion applies.
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | License |
|---|---|
DataForSEO, retrieved October 13, 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Home & Home Improvement | Published benchmark, cited |
US/Canada benchmark booking rate, trades | Published benchmark, cited |
Business counts, 2023 | US government work / public domain |
Population |
Related: House cleaning in Kansas City, House cleaning in New York, House cleaning in Los Angeles, House cleaning across United States, All services in St. Louis.