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House cleaning ads in Sacramento: US$12.14 a click

A Google Ads click for a house cleaner in Sacramento costs US$12.14 at the search-weighted average (717 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 14.2% on the 12 months before.

The 10-second read
Click price, weighted avg
US$12.14
Searches a month
717
Year on year
down 14.2%
Click cost per booked clean
US$359

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about US$359 in clicks at US$12.14 a click.

Cost per booked clean

What a booked clean costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about US$359 in clicks at US$12.14 a click.

Cost per booked clean in Sacramento is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Sacramento figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked clean
General searchesUS$8.65US$256
Near meUS$16.21US$479

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the house cleaning searches are in Sacramento

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Sacramento, at 46.4%.

In Sacramento, near me has the highest click price among the counted intent groups, at US$16.21 a click.

General searches

“house cleaning”, “cleaning services”
Searches a month332, 46.4% of counted searches
Click price, weighted avgUS$8.65

Near me

“house cleaning near me”, “cleaning services near me”
Searches a month284, 39.7% of counted searches
Click price, weighted avgUS$16.21

Specific jobs

“end of lease cleaning”, “bond cleaning”, “deep cleaning service”, “regular house cleaning”, “spring cleaning service”
Searches a month100, 14.0% of counted searches
Click price, weighted avgno Google price

Related keywords

Not counted
“office cleaning”, “carpet cleaning”
Searches a month1,273
Click price, weighted avgUS$7.77
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of house cleaning ads in Sacramento

Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
82.4
Calls or forms
6.6
Booked cleans
2.8
Click cost per booked clean
US$359

US$1,000 at US$12.14 a click buys about 82.4 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 6.6 calls and 2.8 booked cleans, so each booked clean costs about US$359 in clicks.

Put in your value per clean and your margin to see whether this pays back.

Keywords

Every house cleaning keyword tracked in Sacramento

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched house cleaning keywords in Sacramento are “cleaning services” (184 searches a month at US$11.11 a click), “cleaning services near me” (164 searches a month at US$14.79 a click), and “house cleaning” (148 searches a month at US$5.60 a click).

In Sacramento, “house cleaning near me” is the keyword furthest from the country median: US$18.15 a click, 54.2% above the US$11.77 median click price for house cleaning across this country's tracked cities.

In Sacramento, “bond cleaning” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Sacramento, 4 of the 9 counted house cleaning keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
cleaning servicesGeneral searches184US$11.11
house cleaningGeneral searches148US$5.60
cleaning services near meNear me164US$14.79
house cleaning near meNear me120US$18.15
deep cleaning serviceSpecific jobs83no price
spring cleaning serviceSpecific jobs7no price
regular house cleaningSpecific jobs6no price
bond cleaningSpecific jobs2no price
end of lease cleaningSpecific jobs2no price
carpet cleaning
Related, not counted
Related keywords1,205US$7.12
office cleaning
Related, not counted
Related keywords68US$19.32
Ranks and trend

How Sacramento compares in the United States

Over the 48 months tracked, house cleaners searches in Sacramento peaked in July 2024 at 1,250 and were lowest in December 2025 at 520. Sacramento's single latest tracked month is up 19.3% on the same month a year ago and up 23.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Sacramento, the keyword changing fastest year on year is "regular house cleaning", up 250.0%.

  • Sacramento is 30th of 50 United States cities by click price, mid-table.
  • Sacramento is 38th of 50 United States cities by monthly searches, mid-table.
  • Sacramento is 4th of 6 California cities by click price, among the three highest.
  • Sacramento is 5th of 6 California cities by monthly searches, among the three lowest.
  • For this service, Sacramento sits in California, which is 11th of 31 states by businesses per 10,000 people, mid-table (an average of 1.9 businesses per 10,000 people across California).
  • Sacramento's 28.9 searches a month per 100,000 people is below the country-wide rate of 40.5 for this service.
  • Sacramento's median house cleaning click price of US$12.14 is 3.1% above the country median of US$11.77.
  • Counted searches over the last 12 months are down 14.2% on the 12 months before.
  • In Sacramento, searches are fairly even through the year; the busiest month, January, is not a strong peak.
Businesses

House cleaning businesses in Sacramento

The US Census Bureau counts 467 businesses in this industry in Sacramento-Roseville-Folsom, CA (2023), about 1.9 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 2,477,274 (Sacramento-Roseville-Folsom, CA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

House cleaning click prices in 6 countries

United States is 6th of 6 countries by median house cleaning click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$1.88104.25
United KingdomUS$3.3447.125
CanadaUS$5.2543.813
New ZealandUS$5.3857.46
AustraliaUS$8.75106.725
United States
this page's country
US$11.7740.550

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for house cleaners in the United States

Licensing is set by each state.

FAQ

Questions people ask about house cleaning ads in Sacramento

How much does a Google Ads click cost for a house cleaner in Sacramento?

US$12.14 a click at the search-weighted average across the counted house cleaning search terms in Sacramento (Google Ads via DataForSEO, pulled October 13, 2026). Sacramento is 30th of 50 United States cities by click price, mid-table.

How many people search for a house cleaner in Sacramento each month?

717 searches a month on average over the last 12 months, down 14.2% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked clean cost in clicks for house cleaners in Sacramento?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about US$359 in clicks at US$12.14 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Janitorial Services). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Sacramento with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked clean is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: House cleaning in Los Angeles, House cleaning in Riverside, House cleaning in San Francisco, House cleaning across United States, All services in Sacramento.

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