House cleaning ads in Portland: US$11.58 a click

What a booked clean costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about US$343 in clicks at US$11.58 a click.

Cost per booked clean in Portland is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Portland figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the house cleaning searches are in Portland

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Portland, at 48.4%.

In Portland, near me has the highest click price among the counted intent groups, at US$12.72 a click.

Plan a month of house cleaning ads in Portland

Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every house cleaning keyword tracked in Portland

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched house cleaning keywords in Portland are “cleaning services” (302 searches a month at US$9.88 a click), “cleaning services near me” (224 searches a month at US$12.58 a click), and “house cleaning” (186 searches a month at US$15.77 a click).

In Portland, “deep cleaning service” is the keyword furthest from the country median: US$3.27 a click, 72.2% below the US$11.77 median click price for house cleaning across this country's tracked cities.

In Portland, “regular house cleaning” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Portland, 5 of the 9 counted house cleaning keywords tracked here have a recorded Google click price.

How Portland compares in the United States

Over the 48 months tracked, house cleaners searches in Portland peaked in March 2025 at 3,030 and were lowest in April 2026 at 740. Portland's single latest tracked month is down 24.3% on the same month a year ago and down 27.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Portland, the keyword changing fastest year on year is "end of lease cleaning", up 183.3%.

• Portland is 23rd of 50 United States cities by click price, mid-table.
• Portland is 29th of 50 United States cities by monthly searches, mid-table.
• Portland is the only city in Oregon in this set, so there is no same-state rank.
• For this service, Portland sits in Oregon, which is 31st of 31 states by businesses per 10,000 people, the highest (an average of 3.1 businesses per 10,000 people across Oregon).
• Portland's 39.6 searches a month per 100,000 people is below the country-wide rate of 40.5 for this service.
• Portland's median house cleaning click price of US$11.58 is 1.6% below the country median of US$11.77.
• Counted searches over the last 12 months are down 36.1% on the 12 months before.
• In Portland, searches peak in March, about 32.5% above the monthly average, and are lowest in November.

House cleaning businesses in Portland

The US Census Bureau counts 778 businesses in this industry in Portland-Vancouver-Hillsboro, OR-WA (2023), about 3.1 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 2,542,282 (Portland-Vancouver-Hillsboro, OR-WA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

House cleaning click prices in 6 countries

United States is 6th of 6 countries by median house cleaning click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for house cleaners in the United States

Licensing is set by each state.

Questions people ask about house cleaning ads in Portland

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.