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House cleaning ads in Milwaukee: US$9.89 a click

A Google Ads click for a house cleaner in Milwaukee costs US$9.89 at the search-weighted average (841 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are up 5.8% on the 12 months before.

The 10-second read
Click price, weighted avg
US$9.89
Searches a month
841
Year on year
up 5.8%
Click cost per booked clean
US$293

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about US$293 in clicks at US$9.89 a click.

In Milwaukee, the lowest click price on this page is specific jobs at US$2.28. The highest click price on this page in Milwaukee is near me at US$10.97.

Cost per booked clean

What a booked clean costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about US$293 in clicks at US$9.89 a click.

Cost per booked clean in Milwaukee is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Milwaukee figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked clean
General searchesUS$9.61US$284
Near meUS$10.97US$324
Specific jobsUS$2.28US$67

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the house cleaning searches are in Milwaukee

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Milwaukee, at 53.4%.

In Milwaukee, near me has the highest click price among the counted intent groups, at US$10.97 a click.

General searches

“house cleaning”, “cleaning services”
Searches a month327, 38.9% of counted searches
Click price, weighted avgUS$9.61

Near me

Highest click price on this page
“house cleaning near me”, “cleaning services near me”
Searches a month449, 53.4% of counted searches
Click price, weighted avgUS$10.97
In Milwaukee, 3rd of 3 niches on this page by click price, the highest.

Specific jobs

Lowest click price on this page
“end of lease cleaning”, “bond cleaning”, “deep cleaning service”, “regular house cleaning”, “spring cleaning service”
Searches a month65, 7.7% of counted searches
Click price, weighted avgUS$2.28
In Milwaukee, 1st of 3 niches on this page by click price, the lowest.

Related keywords

Not counted
“office cleaning”, “carpet cleaning”
Searches a month995
Click price, weighted avgUS$2.68
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of house cleaning ads in Milwaukee

Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
101.1
Calls or forms
8.1
Booked cleans
3.4
Click cost per booked clean
US$293

US$1,000 at US$9.89 a click buys about 101.1 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 8.1 calls and 3.4 booked cleans, so each booked clean costs about US$293 in clicks.

Put in your value per clean and your margin to see whether this pays back.

Keywords

Every house cleaning keyword tracked in Milwaukee

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched house cleaning keywords in Milwaukee are “cleaning services near me” (288 searches a month at US$11.25 a click), “cleaning services” (202 searches a month at US$10.16 a click), and “house cleaning near me” (161 searches a month at US$10.48 a click).

In Milwaukee, “deep cleaning service” is the keyword furthest from the country median: US$2.28 a click, 80.6% below the US$11.77 median click price for house cleaning across this country's tracked cities.

In Milwaukee, “bond cleaning” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Milwaukee, 5 of the 9 counted house cleaning keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
cleaning servicesGeneral searches202US$10.16
house cleaningGeneral searches125US$8.71
cleaning services near meNear me288US$11.25
house cleaning near meNear me161US$10.48
deep cleaning serviceSpecific jobs52US$2.28
spring cleaning serviceSpecific jobs7no price
bond cleaningSpecific jobs2no price
end of lease cleaningSpecific jobs2no price
regular house cleaningSpecific jobs2no price
carpet cleaning
Related, not counted
Related keywords983US$2.69
office cleaning
Related, not counted
Related keywords12US$2.00
Ranks and trend

How Milwaukee compares in the United States

Over the 48 months tracked, house cleaners searches in Milwaukee peaked in October 2024 at 1,520 and were lowest in June 2026 at 510. Milwaukee's single latest tracked month is down 23.7% on the same month a year ago and down 9.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Milwaukee, the keyword changing fastest year on year is "house cleaning near me", up 82.1%.

  • Milwaukee is 9th of 50 United States cities by click price, mid-table.
  • Milwaukee is 32nd of 50 United States cities by monthly searches, mid-table.
  • Milwaukee is the only city in Wisconsin in this set, so there is no same-state rank.
  • For this service, Milwaukee sits in Wisconsin, which is 26th of 31 states by businesses per 10,000 people, mid-table (an average of 2.6 businesses per 10,000 people across Wisconsin).
  • Milwaukee's 53.4 searches a month per 100,000 people is above the country-wide rate of 40.5 for this service.
  • Milwaukee's median house cleaning click price of US$9.89 is 16.0% below the country median of US$11.77.
  • Counted searches over the last 12 months are up 5.8% on the 12 months before.
  • In Milwaukee, searches peak in October, about 31.9% above the monthly average, and are lowest in February.
Businesses

House cleaning businesses in Milwaukee

The US Census Bureau counts 413 businesses in this industry in Milwaukee-Waukesha, WI (2023), about 2.6 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 1,575,010 (Milwaukee-Waukesha, WI). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

House cleaning click prices in 6 countries

United States is 6th of 6 countries by median house cleaning click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$1.88104.25
United KingdomUS$3.3447.125
CanadaUS$5.2543.813
New ZealandUS$5.3857.46
AustraliaUS$8.75106.725
United States
this page's country
US$11.7740.550

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for house cleaners in the United States

Licensing is set by each state.

FAQ

Questions people ask about house cleaning ads in Milwaukee

How much does a Google Ads click cost for a house cleaner in Milwaukee?

US$9.89 a click at the search-weighted average across the counted house cleaning search terms in Milwaukee (Google Ads via DataForSEO, pulled October 13, 2026). Milwaukee is 9th of 50 United States cities by click price, mid-table.

How many people search for a house cleaner in Milwaukee each month?

841 searches a month on average over the last 12 months, up 5.8% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked clean cost in clicks for house cleaners in Milwaukee?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about US$293 in clicks at US$9.89 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Janitorial Services). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Milwaukee with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked clean is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: House cleaning in New York, House cleaning in Los Angeles, House cleaning in Chicago, House cleaning across United States, All services in Milwaukee.

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