Hairdresser ads in Houston: US$1.62 a click
A Google Ads click for a hairdresser in Houston costs US$1.62 at the search-weighted average (50,848 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 11.4% on the 12 months before.
There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.
In Houston, the lowest click price on this page is general searches at US$1.46. The highest click price on this page in Houston is specific jobs at US$1.86.
What a booked booking costs in clicks
There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.
Cost per booked booking in Houston is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Houston figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked booking |
|---|---|---|
| General searches | US$1.46 | put in your rates |
| Near me | US$1.46 | put in your rates |
| Specific jobs | US$1.86 | put in your rates |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the hairdresser searches are in Houston
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
Specific jobs are the largest share of counted search volume in Houston, at 39.9%.
In Houston, specific jobs has the highest click price among the counted intent groups, at US$1.86 a click.
General searches
Lowest click price on this pageNear me
Specific jobs
Highest click price on this pageRelated keywords
Not countedPlan a month of hairdresser ads in Houston
Put in your own value per booking and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
US$1,000 at US$1.62 a click buys about 617.3 clicks a month.
Put in your call and booking rates to see how many booked bookings this buys.
Put in your value per booking and your margin to see whether this pays back.
Every hairdresser keyword tracked in Houston
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched hairdresser keywords in Houston are “hair salon near me” (18,783 searches a month at US$1.44 a click), “hair salon” (10,450 searches a month at US$1.48 a click), and “haircut” (7,850 searches a month at US$1.87 a click).
In Houston, “mens haircut” is the keyword furthest from the country median: US$3.00 a click, 160.9% above the US$1.15 median click price for hairdresser across this country's tracked cities.
In Houston, “hairdresser” is the least-searched of the counted keywords tracked here, at 555 searches a month.
In Houston, 10 of the 10 counted hairdresser keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| hair salon | General searches | 10,450 | US$1.48 |
| hairdresser | General searches | 555 | US$1.07 |
| hair salon near me | Near me | 18,783 | US$1.44 |
| hairdresser near me | Near me | 753 | US$1.99 |
| haircut | Specific jobs | 7,850 | US$1.87 |
| mens haircut | Specific jobs | 5,350 | US$3.00 |
| balayage | Specific jobs | 2,775 | US$0.56 |
| hair color | Specific jobs | 1,825 | US$0.56 |
| hair extensions | Specific jobs | 1,442 | US$2.29 |
| keratin treatment | Specific jobs | 1,065 | US$1.11 |
| barber near me Related, not counted | Related keywords | 13,225 | US$1.07 |
| barber Related, not counted | Related keywords | 6,600 | US$1.55 |
How Houston compares in the United States
Over the 48 months tracked, hairdressers searches in Houston peaked in March 2025 at 71,760 and were lowest in October 2024 at 45,000. Houston's single latest tracked month is down 6.9% on the same month a year ago and up 1.7% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Houston, the keyword changing fastest year on year is "hair salon", down 23.2%.
- Houston is 39th of 50 United States cities by click price, mid-table.
- Houston is 3rd of 50 United States cities by monthly searches, among the three highest.
- Houston is 3rd of 4 Texas cities by click price, among the three lowest.
- Houston is 1st of 4 Texas cities by monthly searches, the highest.
- For this service, Houston sits in Texas, which is 6th of 31 states by businesses per 10,000 people, mid-table (an average of 2.2 businesses per 10,000 people across Texas).
- Houston's 643.3 searches a month per 100,000 people is above the country-wide rate of 536.2 for this service.
- Houston's median hairdresser click price of US$1.62 is 40.9% above the country median of US$1.15.
- Counted searches over the last 12 months are down 11.4% on the 12 months before.
- In Houston, searches are fairly even through the year; the busiest month, March, is not a strong peak.
Hairdresser businesses in Houston
The US Census Bureau counts 1,516 businesses in this industry in Houston-Pasadena-The Woodlands, TX (2023), about 1.9 for every 10,000 people.
What is counted: employer establishments.
Counts cover businesses with employees; most sole traders are not included.
Population: 7,904,627 (Houston-Pasadena-The Woodlands, TX). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Hairdresser click prices in 6 countries
United States is 6th of 6 countries by median hairdresser click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$0.49 | 1,721.3 | 5 |
| United Kingdom | US$0.59 | 1,158.8 | 25 |
| Canada | US$0.67 | 1,284.1 | 13 |
| Australia | US$0.73 | 1,892.7 | 25 |
| New Zealand | US$0.84 | 1,512.0 | 6 |
| United States this page's country | US$1.15 | 536.2 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Rules for hairdressers in the United States
Licensing is set by each state.
Questions people ask about hairdresser ads in Houston
How much does a Google Ads click cost for a hairdresser in Houston?
US$1.62 a click at the search-weighted average across the counted hairdresser search terms in Houston (Google Ads via DataForSEO, pulled October 13, 2026). Houston is 39th of 50 United States cities by click price, mid-table.
How many people search for a hairdresser in Houston each month?
50,848 searches a month on average over the last 12 months, down 11.4% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).
What does a booked booking cost in clicks for hairdressers in Houston?
There is a sourced lead rate for hairdresser (10.35% of clicks call or fill a form; US benchmark, LocaliQ 2026, Beauty & Personal Care) but no sourced booking rate, so this page prints no cost per booked booking. Put in your own booking rate in the planner below to see it.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Beauty Salons). Every source is listed at the bottom of this page.
Want someone to read your account against these numbers?
A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.
Method
Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Houston with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked booking is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
Google Ads reports click prices in US$, so no currency conversion applies.
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | License |
|---|---|
DataForSEO, retrieved October 13, 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Beauty & Personal Care | Published benchmark, cited |
Business counts, 2023 | US government work / public domain |
Population |
Related: Hairdresser in Dallas, Hairdresser in San Antonio, Hairdresser in Austin, Hairdresser across United States, All services in Houston.