Roofer ads in Sunderland: £4.68 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £138 in clicks at £4.68 a click.

Cost per booked job in Sunderland is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Sunderland figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the roofer searches are in Sunderland

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Sunderland, at 41.7%.

In Sunderland, near me has the highest click price among the counted intent groups, at £4.68 a click.

Plan a month of roofer ads in Sunderland

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every roofer keyword tracked in Sunderland

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched roofer keywords in Sunderland are “roofer near me” (48 searches a month at £4.68 a click), “roofer” (18 searches a month with no Google click price), and “roofing” (18 searches a month with no Google click price).

In Sunderland, “roof restoration” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Sunderland, 1 of the 11 counted roofer keywords tracked here has a recorded Google click price.

How Sunderland compares in the United Kingdom

Over the 48 months tracked, roofers searches in Sunderland peaked in November 2022 at 450 and were lowest in August 2024 at 50. Sunderland's single latest tracked month is up 225.0% on the same month a year ago and up 420.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Sunderland, the keyword changing fastest year on year is "roof restoration", down 100.0%.

• Sunderland is 16th of 25 United Kingdom cities by click price, mid-table.
• Sunderland is 23rd of 25 United Kingdom cities by monthly searches, among the three lowest.
• Sunderland is 2nd of 2 Tyne and Wear cities by click price, the highest.
• Sunderland is 2nd of 2 Tyne and Wear cities by monthly searches, the lowest.
• For this service, Sunderland sits in Tyne and Wear, which is 9th of 19 regions by businesses per 10,000 people, mid-table (an average of 1.5 businesses per 10,000 people across Tyne and Wear).
• Sunderland's 39.7 searches a month per 100,000 people is below the country-wide rate of 74.2 for this service.
• Sunderland's median roofer click price of £4.68 is 8.6% above the country median of £4.31.
• Counted searches over the last 12 months are down 13.8% on the 12 months before.
• In Sunderland, searches peak in November, about 38.0% above the monthly average, and are lowest in July.

Roofer businesses in Sunderland

The Office for National Statistics counts 55 businesses in this industry in Sunderland (2026), about 1.9 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 287,070 (Sunderland). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Roofer click prices in 6 countries

United Kingdom is 1st of 6 countries by median roofer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about roofer ads in Sunderland

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.