Roofer ads in Preston: £2.42 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £72 in clicks at £2.42 a click.

Cost per booked job in Preston is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Preston figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the roofer searches are in Preston

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Preston, at 43.4%.

In Preston, near me has the highest click price among the counted intent groups, at £3.65 a click.

An urgent search (“emergency roof repair”) costs £1.40 a click, against £0.92 for “roofer”.

Plan a month of roofer ads in Preston

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every roofer keyword tracked in Preston

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched roofer keywords in Preston are “roofer near me” (188 searches a month at £3.65 a click), “roofer” (83 searches a month at £0.92 a click), and “roofing” (83 searches a month at £0.92 a click).

In Preston, “roofer” is the keyword furthest from the country median: £0.92 a click, 78.7% below the £4.31 median click price for roofer across this country's tracked cities.

In Preston, “roof restoration” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Preston, 8 of the 11 counted roofer keywords tracked here have a recorded Google click price.

How Preston compares in the United Kingdom

Over the 48 months tracked, roofers searches in Preston peaked in January 2023 at 950 and were lowest in July 2024 at 190. Preston's single latest tracked month is up 309.5% on the same month a year ago and up 168.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Preston, the keyword changing fastest year on year is "roofer", up 81.8%.

• Preston is 3rd of 25 United Kingdom cities by click price, among the three lowest.
• Preston is 9th of 25 United Kingdom cities by monthly searches, mid-table.
• Preston is the only city in Lancashire in this set, so there is no same-region rank.
• For this service, Preston sits in Lancashire, which is 17th of 19 regions by businesses per 10,000 people, among the three highest (an average of 1.8 businesses per 10,000 people across Lancashire).
• Preston's 263.8 searches a month per 100,000 people is above the country-wide rate of 74.2 for this service.
• Preston's median roofer click price of £2.42 is 43.9% below the country median of £4.31.
• Counted searches over the last 12 months are up 27.4% on the 12 months before.
• In Preston, searches peak in January, about 46.3% above the monthly average, and are lowest in April.

Roofer businesses in Preston

The Office for National Statistics counts 30 businesses in this industry in Preston (2026), about 1.8 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 164,498 (Preston). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Roofer click prices in 6 countries

United Kingdom is 1st of 6 countries by median roofer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about roofer ads in Preston

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.