Roofer ads in Leicester: £2.24 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £66 in clicks at £2.24 a click.

Cost per booked job in Leicester is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Leicester figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the roofer searches are in Leicester

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Leicester, at 31.4%.

In Leicester, specific jobs has the highest click price among the counted intent groups, at £2.62 a click.

Plan a month of roofer ads in Leicester

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every roofer keyword tracked in Leicester

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched roofer keywords in Leicester are “roofer near me” (43 searches a month at £2.22 a click), “roofer” (20 searches a month with no Google click price), and “roofing” (20 searches a month with no Google click price).

In Leicester, “metal roofing” is the keyword furthest from the country median: £0.75 a click, 82.6% below the £4.31 median click price for roofer across this country's tracked cities.

In Leicester, “roof restoration” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Leicester, 4 of the 11 counted roofer keywords tracked here have a recorded Google click price.

How Leicester compares in the United Kingdom

Over the 48 months tracked, roofers searches in Leicester peaked in November 2022 at 860 and were lowest in June 2025 at 70. Leicester's single latest tracked month is up 222.2% on the same month a year ago and up 262.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Leicester, the keyword changing fastest year on year is "re-roofing", down 42.9%.

• Leicester is 2nd of 25 United Kingdom cities by click price, among the three lowest.
• Leicester is 21st of 25 United Kingdom cities by monthly searches, mid-table.
• Leicester is the only city in East Midlands in this set, so there is no same-region rank.
• For this service, Leicester sits in East Midlands, which is 2nd of 19 regions by businesses per 10,000 people, among the three lowest (an average of 0.7 businesses per 10,000 people across East Midlands).
• Leicester's 36.0 searches a month per 100,000 people is below the country-wide rate of 74.2 for this service.
• Leicester's median roofer click price of £2.24 is 48.0% below the country median of £4.31.
• Counted searches over the last 12 months are down 2.9% on the 12 months before.
• In Leicester, searches peak in November, about 63.4% above the monthly average, and are lowest in May.

Roofer businesses in Leicester

The Office for National Statistics counts 25 businesses in this industry in Leicester (2026), about 0.7 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 383,116 (Leicester). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Roofer click prices in 6 countries

United Kingdom is 1st of 6 countries by median roofer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about roofer ads in Leicester

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.