Roofer ads in Edinburgh: £9.73 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £288 in clicks at £9.73 a click.

Cost per booked job in Edinburgh is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Edinburgh figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the roofer searches are in Edinburgh

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Edinburgh, at 41.1%.

In Edinburgh, urgent has the highest click price among the counted intent groups, at £22.68 a click.

An urgent search (“emergency roof repair”) costs £22.68 a click, against £10.34 for “roofer”.

Plan a month of roofer ads in Edinburgh

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every roofer keyword tracked in Edinburgh

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched roofer keywords in Edinburgh are “roofer near me” (199 searches a month at £10.36 a click), “roofer” (59 searches a month at £10.34 a click), and “roofing” (59 searches a month at £10.34 a click).

In Edinburgh, “emergency roof repair” is the keyword furthest from the country median: £22.68 a click, 426.2% above the £4.31 median click price for roofer across this country's tracked cities.

In Edinburgh, “re-roofing” is the least-searched of the counted keywords tracked here, at 5 searches a month.

In Edinburgh, 6 of the 11 counted roofer keywords tracked here have a recorded Google click price.

How Edinburgh compares in the United Kingdom

Over the 48 months tracked, roofers searches in Edinburgh peaked in September 2025 at 930 and were lowest in April 2023 at 190. Edinburgh's single latest tracked month is down 37.2% on the same month a year ago and up 31.7% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Edinburgh, the keyword changing fastest year on year is "roof replacement", up 288.2%.

• Edinburgh is 25th of 25 United Kingdom cities by click price, the highest.
• Edinburgh is 7th of 25 United Kingdom cities by monthly searches, mid-table.
• Edinburgh is 2nd of 2 Scotland cities by click price, the highest.
• Edinburgh is 2nd of 2 Scotland cities by monthly searches, the lowest.
• For this service, Edinburgh sits in Scotland, which is 16th of 19 regions by businesses per 10,000 people, mid-table (an average of 1.8 businesses per 10,000 people across Scotland).
• Edinburgh's 91.3 searches a month per 100,000 people is above the country-wide rate of 74.2 for this service.
• Edinburgh's median roofer click price of £9.73 is 125.8% above the country median of £4.31.
• Counted searches over the last 12 months are down 11.6% on the 12 months before.
• In Edinburgh, searches peak in January, about 28.3% above the monthly average, and are lowest in June.

Roofer businesses in Edinburgh

The Office for National Statistics counts 90 businesses in this industry in Edinburgh (2026), about 1.7 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 531,370 (Edinburgh). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Roofer click prices in 6 countries

United Kingdom is 1st of 6 countries by median roofer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about roofer ads in Edinburgh

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.