Plumber ads in Birmingham: £5.66 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about £167 in clicks at £5.66 a click.

Cost per booked job in Birmingham is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Birmingham figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the plumber searches are in Birmingham

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Birmingham, at 50.2%.

In Birmingham, urgent has the highest click price among the counted intent groups, at £8.54 a click.

An urgent search (“emergency plumber”) costs £8.14 a click, against £4.77 for “plumber”.

Plan a month of plumber ads in Birmingham

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every plumber keyword tracked in Birmingham

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched plumber keywords in Birmingham are “plumber near me” (1,650 searches a month at £5.78 a click), “plumber” (1,095 searches a month at £4.77 a click), and “emergency plumber” (197 searches a month at £8.14 a click).

In Birmingham, “24 hour plumber” is the keyword furthest from the country median: £13.89 a click, 107.3% above the £6.70 median click price for plumber across this country's tracked cities.

In Birmingham, “hot water system repair” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Birmingham, 8 of the 12 counted plumber keywords tracked here have a recorded Google click price.

How Birmingham compares in the United Kingdom

Over the 48 months tracked, plumbers searches in Birmingham peaked in July 2023 at 6,400 and were lowest in May 2026 at 2,550. Birmingham's single latest tracked month is up 3.7% on the same month a year ago and down 21.7% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Birmingham, the keyword changing fastest year on year is "burst pipe", up 180.6%.

• Birmingham is 6th of 25 United Kingdom cities by click price, mid-table.
• Birmingham is 2nd of 25 United Kingdom cities by monthly searches, among the three highest.
• Birmingham is 1st of 3 West Midlands cities by click price, the lowest.
• Birmingham is 1st of 3 West Midlands cities by monthly searches, the highest.
• For this service, Birmingham sits in West Midlands, which is 8th of 19 regions by businesses per 10,000 people, mid-table (an average of 4.7 businesses per 10,000 people across West Midlands).
• Birmingham's 279.4 searches a month per 100,000 people is above the country-wide rate of 227.5 for this service.
• Birmingham's median plumber click price of £5.66 is 15.5% below the country median of £6.70.
• Counted searches over the last 12 months are down 22.9% on the 12 months before.
• In Birmingham, searches peak in October, about 21.9% above the monthly average, and are lowest in May.

Plumber businesses in Birmingham

The Office for National Statistics counts 455 businesses in this industry in Birmingham (2026), about 3.9 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 1,176,960 (Birmingham). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Plumber click prices in 6 countries

United Kingdom is 3rd of 6 countries by median plumber click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about plumber ads in Birmingham

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.