Mechanic ads in Stoke-on-Trent: £1.75 a click

What a booked job costs in clicks

There is a sourced lead rate for mechanic (15.51% of clicks call or fill a form; US benchmark, LocaliQ 2026, Automotive - Repair, Service & Parts) but no sourced booking rate, so this page prints no cost per booked job. Put in your own booking rate in the planner below to see it.

Cost per booked job in Stoke-on-Trent is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Stoke-on-Trent figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the mechanic searches are in Stoke-on-Trent

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Stoke-on-Trent, at 52.7%.

In Stoke-on-Trent, general searches has the highest click price among the counted intent groups, at £3.06 a click.

Plan a month of mechanic ads in Stoke-on-Trent

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every mechanic keyword tracked in Stoke-on-Trent

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched mechanic keywords in Stoke-on-Trent are “mechanic near me” (269 searches a month at £0.76 a click), “mechanic” (140 searches a month at £3.55 a click), and “car mechanic near me” (90 searches a month at £0.81 a click).

In Stoke-on-Trent, “mechanic” is the keyword furthest from the country median: £3.55 a click, 102.9% above the £1.75 median click price for mechanic across this country's tracked cities.

In Stoke-on-Trent, “emergency mobile mechanic” is the least-searched of the counted keywords tracked here, at 1 search a month.

In Stoke-on-Trent, 6 of the 9 counted mechanic keywords tracked here have a recorded Google click price.

How Stoke-on-Trent compares in the United Kingdom

Over the 48 months tracked, mechanics searches in Stoke-on-Trent peaked in March 2025 at 1,140 and were lowest in April 2023 at 200. Stoke-on-Trent's single latest tracked month is down 25.3% on the same month a year ago and down 32.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Stoke-on-Trent, the keyword changing fastest year on year is "emergency mobile mechanic", down 50.0%.

• Stoke-on-Trent is 13th of 25 United Kingdom cities by click price, mid-table.
• Stoke-on-Trent is 16th of 25 United Kingdom cities by monthly searches, mid-table.
• Stoke-on-Trent is 2nd of 3 West Midlands cities by click price, among the three lowest.
• Stoke-on-Trent is 3rd of 3 West Midlands cities by monthly searches, the lowest.
• For this service, Stoke-on-Trent sits in West Midlands, which is 18th of 19 regions by businesses per 10,000 people, among the three highest (an average of 8.5 businesses per 10,000 people across West Midlands).
• Stoke-on-Trent's 250.5 searches a month per 100,000 people is above the country-wide rate of 242.1 for this service.
• Stoke-on-Trent's median mechanic click price of £1.75 is in line with the country median of £1.75.
• Counted searches over the last 12 months are down 20.0% on the 12 months before.
• In Stoke-on-Trent, searches peak in January, about 18.0% above the monthly average, and are lowest in April.

Mechanic businesses in Stoke-on-Trent

The Office for National Statistics counts 285 businesses in this industry in Stoke-on-Trent (2026), about 10.5 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 272,282 (Stoke-on-Trent). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Mechanic click prices in 6 countries

United Kingdom is 4th of 6 countries by median mechanic click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for mechanics in the United Kingdom

Regulator or register: Driver and Vehicle Standards Agency (DVSA).

DVSA regulates MOT testing stations; general mechanics and garages are not separately licensed.

Questions people ask about mechanic ads in Stoke-on-Trent

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.