Mechanic ads in Southampton: £2.30 a click

What a booked job costs in clicks

There is a sourced lead rate for mechanic (15.51% of clicks call or fill a form; US benchmark, LocaliQ 2026, Automotive - Repair, Service & Parts) but no sourced booking rate, so this page prints no cost per booked job. Put in your own booking rate in the planner below to see it.

Cost per booked job in Southampton is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Southampton figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the mechanic searches are in Southampton

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Southampton, at 44.6%.

In Southampton, specific jobs has the highest click price among the counted intent groups, at £3.08 a click.

Plan a month of mechanic ads in Southampton

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every mechanic keyword tracked in Southampton

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched mechanic keywords in Southampton are “mechanic near me” (192 searches a month at £1.93 a click), “mechanic” (94 searches a month at £1.95 a click), and “car mechanic” (92 searches a month at £2.58 a click).

In Southampton, “car service” is the keyword furthest from the country median: £3.51 a click, 100.6% above the £1.75 median click price for mechanic across this country's tracked cities.

In Southampton, “brake repair” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Southampton, 6 of the 9 counted mechanic keywords tracked here have a recorded Google click price.

How Southampton compares in the United Kingdom

Over the 48 months tracked, mechanics searches in Southampton peaked in July 2026 at 1,070 and were lowest in November 2024 at 230. Southampton's single latest tracked month is up 259.3% on the same month a year ago and up 193.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Southampton, the keyword changing fastest year on year is "emergency mobile mechanic", up 500.0%.

• Southampton is 23rd of 25 United Kingdom cities by click price, among the three highest.
• Southampton is 18th of 25 United Kingdom cities by monthly searches, mid-table.
• Southampton is the only city in Hampshire in this set, so there is no same-region rank.
• For this service, Southampton sits in Hampshire, which is 14th of 19 regions by businesses per 10,000 people, mid-table (an average of 7.3 businesses per 10,000 people across Hampshire).
• Southampton's 211.4 searches a month per 100,000 people is below the country-wide rate of 242.1 for this service.
• Southampton's median mechanic click price of £2.30 is 31.4% above the country median of £1.75.
• Counted searches over the last 12 months are up 64.1% on the 12 months before.
• In Southampton, searches peak in May, about 21.1% above the monthly average, and are lowest in September.

Mechanic businesses in Southampton

The Office for National Statistics counts 190 businesses in this industry in Southampton (2026), about 7.3 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 259,230 (Southampton). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Mechanic click prices in 6 countries

United Kingdom is 4th of 6 countries by median mechanic click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for mechanics in the United Kingdom

Regulator or register: Driver and Vehicle Standards Agency (DVSA).

DVSA regulates MOT testing stations; general mechanics and garages are not separately licensed.

Questions people ask about mechanic ads in Southampton

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.