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Mechanic ads in Glasgow: £1.50 a click

A Google Ads click for a mechanic in Glasgow costs £1.50 at the search-weighted average (2,074 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 14.8% on the 12 months before. Prices are in GBP, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
£1.50
Searches a month
2,074
Year on year
down 14.8%
Click cost per booked job
put in your rates

There is a sourced lead rate for mechanic (15.51% of clicks call or fill a form; US benchmark, LocaliQ 2026, Automotive - Repair, Service & Parts) but no sourced booking rate, so this page prints no cost per booked job. Put in your own booking rate in the planner below to see it.

In Glasgow, the lowest click price on this page is near me at £1.15. The highest click price on this page in Glasgow is specific jobs at £2.60.

Cost per booked job

What a booked job costs in clicks

There is a sourced lead rate for mechanic (15.51% of clicks call or fill a form; US benchmark, LocaliQ 2026, Automotive - Repair, Service & Parts) but no sourced booking rate, so this page prints no cost per booked job. Put in your own booking rate in the planner below to see it.

Cost per booked job in Glasgow is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Glasgow figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searches£1.24put in your rates
Near me£1.15put in your rates
Specific jobs£2.60put in your rates

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the mechanic searches are in Glasgow

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Glasgow, at 51.0%.

In Glasgow, specific jobs has the highest click price among the counted intent groups, at £2.60 a click.

General searches

“mechanic”, “car mechanic”
Searches a month532, 25.6% of counted searches
Click price, weighted avg£1.24

Near me

Lowest click price on this page
“mechanic near me”, “car mechanic near me”
Searches a month1,058, 51.0% of counted searches
Click price, weighted avg£1.15
In Glasgow, 1st of 3 niches on this page by click price, the lowest.

Urgent

“emergency mobile mechanic”, “car won't start”
Searches a month20, 1.0% of counted searches
Click price, weighted avgno Google price

Specific jobs

Highest click price on this page
“car service”, “brake repair”, “car battery replacement”
Searches a month466, 22.4% of counted searches
Click price, weighted avg£2.60
In Glasgow, 3rd of 3 niches on this page by click price, the highest.

Related keywords

Not counted
“tyre fitting”
Searches a month78
Click price, weighted avg£2.16
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of mechanic ads in Glasgow

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
666.7
Calls or forms
103.4
Booked jobs
put in yours
Click cost per booked job
put in yours

£1,000 at £1.50 a click buys about 666.7 clicks a month.

Put in your call and booking rates to see how many booked jobs this buys.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every mechanic keyword tracked in Glasgow

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched mechanic keywords in Glasgow are “mechanic near me” (760 searches a month at £0.95 a click), “mechanic” (418 searches a month at £1.21 a click), and “car mechanic near me” (298 searches a month at £1.64 a click).

In Glasgow, “brake repair” is the keyword furthest from the country median: £5.29 a click, 202.3% above the £1.75 median click price for mechanic across this country's tracked cities.

In Glasgow, “emergency mobile mechanic” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Glasgow, 7 of the 9 counted mechanic keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
mechanicGeneral searches418£1.21
car mechanicGeneral searches114£1.34
mechanic near meNear me760£0.95
car mechanic near meNear me298£1.64
car won't startUrgent18no price
emergency mobile mechanicUrgent2no price
car serviceSpecific jobs288£2.84
car battery replacementSpecific jobs135£1.22
brake repairSpecific jobs43£5.29
tyre fitting
Related, not counted
Related keywords78£2.16
Ranks and trend

How Glasgow compares in the United Kingdom

Over the 48 months tracked, mechanics searches in Glasgow peaked in March 2025 at 3,150 and were lowest in April 2023 at 980. Glasgow's single latest tracked month is down 11.9% on the same month a year ago and down 34.1% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Glasgow, the keyword changing fastest year on year is "brake repair", up 333.3%.

  • Glasgow is 7th of 25 United Kingdom cities by click price, mid-table.
  • Glasgow is 4th of 25 United Kingdom cities by monthly searches, mid-table.
  • Glasgow is 2nd of 2 Scotland cities by click price, the highest.
  • Glasgow is 1st of 2 Scotland cities by monthly searches, the highest.
  • For this service, Glasgow sits in Scotland, which is 3rd of 19 regions by businesses per 10,000 people, among the three lowest (an average of 5.2 businesses per 10,000 people across Scotland).
  • Glasgow's 317.0 searches a month per 100,000 people is above the country-wide rate of 242.1 for this service.
  • Glasgow's median mechanic click price of £1.50 is 14.3% below the country median of £1.75.
  • Counted searches over the last 12 months are down 14.8% on the 12 months before.
  • In Glasgow, searches peak in January, about 23.1% above the monthly average, and are lowest in June.
Businesses

Mechanic businesses in Glasgow

The Office for National Statistics counts 380 businesses in this industry in Glasgow (2026), about 5.8 for every 10,000 people.

What is counted: local units, VAT or PAYE registered, rounded to 5.

Population: 654,330 (Glasgow). Source: ONS mid-year population estimates via Nomis, dataset NM_2002_1, 2025.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Mechanic click prices in 6 countries

United Kingdom is 4th of 6 countries by median mechanic click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$0.84811.55
New ZealandUS$1.74697.56
CanadaUS$2.21407.113
United Kingdom
this page's country
US$2.35242.125
AustraliaUS$2.58854.425
United StatesUS$5.46194.250

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for mechanics in the United Kingdom

Regulator or register: Driver and Vehicle Standards Agency (DVSA).

DVSA regulates MOT testing stations; general mechanics and garages are not separately licensed.

FAQ

Questions people ask about mechanic ads in Glasgow

How much does a Google Ads click cost for a mechanic in Glasgow?

£1.50 a click at the search-weighted average across the counted mechanic search terms in Glasgow (Google Ads via DataForSEO, pulled 13 October 2026). Glasgow is 7th of 25 United Kingdom cities by click price, mid-table.

How many people search for a mechanic in Glasgow each month?

2,074 searches a month on average over the last 12 months, down 14.8% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked job cost in clicks for mechanics in Glasgow?

There is a sourced lead rate for mechanic (15.51% of clicks call or fill a form; US benchmark, LocaliQ 2026, Automotive - Repair, Service & Parts) but no sourced booking rate, so this page prints no cost per booked job. Put in your own booking rate in the planner below to see it.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: ONS UK Business Counts via Nomis, dataset NM_141_1 (SIC 2007 local units x local authority district). Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United Kingdom, tagged by intent (general, near me, urgent and specific jobs), targeted to Glasgow with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to GBP at the Federal Reserve H.10 September 2026 average (1 GBP = 1.3406 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Automotive - Repair, Service & Parts
Published benchmark, cited
Business counts, 2026
Open Government Licence v3.0
Population
September 2026 monthly average
US government work

Related: Mechanic in Edinburgh, Mechanic in London, Mechanic in Birmingham, Mechanic across United Kingdom, All services in Glasgow.

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